Announcing Ragan’s 2016 PR Daily Awards finalists

The entries to our most popular awards program did not disappoint.

Successful public relations campaigns require up-to-date knowledge of trends, an understanding of audience needs and a creative strategy that resonates. The submissions to Ragan’s 2016 PR Daily Awards displayed those qualities and so many more.

These practitioners created viral campaigns that capitalized on current events, turned influencers and public figures into trustworthy brand ambassadors to amplify brand awareness and used surveys and statistics to create powerful infographics.

We’re proud to celebrate the successes of these campaigns. These applicants displayed expertise in corporate social responsibility, infographics, content marketing and brand journalism, health and fitness campaigns, branding campaigns and more.

Our judges pored over more than 175 entries to find the top performers of 2016. Next, the judges will review this pool of finalists to name the 2016 category winners of Ragan’s PR Daily Awards. The Ragan.com Special Edition will be released in early April.

The Ragan staff congratulates all our finalists and wishes you the best of luck in the final round of judging!

Annual Report

American Cleaning Institute 2015 Sustainability Report: Understanding Today, Impacting Tomorrow, CooperKatz & Company for American Cleaning Institute

24 Hours in the Cherokee Nation: Cherokee Nation FY 2014 Annual Report, Cherokee Nation Businesses and Cherokee Nation

2015 Highlights, American Dental Association

UL’s 2015 Annual Report, Allison+Partners and UL

Kaiser Permanente in the Community Annual Report, Kaiser Permanente Northern California

New York Power Authority Annual Report 2015, New York Power Authority

Blog

HealthCalling, St. Joseph Health

Ferrovial Blog, Ferrovial

Inside UL Blog: Taking Stakeholders Behind the Scenes of UL, Allison+Partners and UL

prTini’s Equal Pay, Equal Benefits: Introducing Our 10-Week Paid Leave Policy, Geben Communication

Monster Career Advice, Monster

Branding Campaign

IKEA Cooks its Way into Chinese Hearts: It’s the Little Things that Matter, MSLGROUP China for IKEA China

Empowering Children on Seatbelt Safety: AXA’s No Belt, No Drive Safety Campaign, MSLGROUP China for AXA Group

Natrelle®: Shaping New Confidence in China, MSLGROUP China for Allergan

M&M’S 75th Anniversary: #CelebratewithM, Weber Shandwick for Mars Inc., M&M’S

AAA-Refueling Automotive Expertise, AAA National Office

Colman’s Mustard “Hot Mess” Campaign, Rinck for Colman’s Mustard

Gatorade-Leading Through Innovation, FleishmanHillard for Gatorade

Cause-Related Marketing

Saffolalife-Protect Her Heart, 20:20 MSL for Marico

LCI Advances Brain Health For Global Alzheimer’s Platform Foundation, Landis Communications Inc. for Global Alzheimer’s Platform Foundation

Good Spirited: Building a More Sustainable Future, Bacardi Limited

Away from Blame: Cigna’s initiative to Fight the U.S. Opioid Epidemic, Cigna

MyCarDoesWhat, MSLGROUP for National Safety Council, University of Iowa

“Thanks to an LVAD . . .” National Awareness Campaign, SignalWest Public Relations for St. Jude Medical

Hope Help Honor, Luminate Marketing for Caris

Community Relations

Shop With Your Doc, St. Joseph Hoag Health

Welcome Jesters Video, Lockheed Martin for 461st FLTS

Australia’s LEGENDAIRY Capital, Porter Novelli Melbourne for Dairy Australia

HELLO HOPE, IZILETISIM for TURKCELL

Content Marketing & Brand Journalism

TechOhio Content Marketing Initiative, MediaSource for Ohio Development Services Agency

IKEA Cooks its Way into Chinese Hearts: It’s the Little Things that Matter, MSLGROUP China for IKEA China

HealthCalling, St. Joseph Health

Ferrovial Brand Journalism Campaign, Ferrovial

Journey to Digital, CSC

Monster’s “Life After Layoffs” Series, Monster

WorkWell and WorkLife, Unum and Colonial Life

Corporate Social Responsibility

American Cleaning Institute 2015 Sustainability Report: Understanding Today, Impacting Tomorrow, CooperKatz & Company for American Cleaning Institute

Empowering Children on Seatbelt Safety: AXA’s No Belt, No Drive Safety Campaign, MSLGROUP China for AXA Group

Good Spirited, Bacardi Limited

Pioneer Services-Creating a Culture of Social Responsibility, Pioneer Services, a division of MidCountry Bank

No Barriers, Turkcell

Reinventing the American High School, IBM + Ketchum

Event Marketing

The Wildwoods’ Ultimate Tug-of-War Battle: The “Gig” Sightseer Tram Car vs. the AmeriCRUSH Monster Truck, Suasion Communications Group for The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA)

DCPLF & UNCENSORED: The Cocktail Party #UNCENSOREDDC, Scott Circle for D.C. Public Library Foundation

Calabrio Customer Connect 2016, Hotwire PR for Calabrio

Commvault Go 2016, Hotwire PR for Commvault

2016 TMG Executive Summit, TMG

Victory: Invictus Games Orlando 2016, Hill+Knowlton Strategies for Invictus Games Orlando 2016

National Women Build Week, AgencyMSI for Habitat for Humanity International

Health & Fitness Campaign

For the First Time Ever, TV Doctors Save Real Lives! Edelman for Cigna

“Thanks to an LVAD . . . ” National Awareness Campaign, SignalWest Public Relations for St. Jude Medical

Sweet Retreat, Novant Health

Saffolalife-Protect Her Heart, 20:20 MSL for Marico

DTCC Supplemental Benefits Promotional Communications, Conduent HR Services (Formerly Xerox HR Services)

Boys & Girls Clubs of America Healthy Lifestyles Initiatives, AgencyMSI for Boys & Girls Clubs of America

Shop With Your Doc, St. Joseph Hoag Health

Infographic

North American Safe Boating Campaign-Have the Right Life Jacket? Paul Werth Associates for the National Safe Boating Council

Violence Is Real: Infographic Series on Sexual Minority Youth and Violence, Centers for Disease Control and Prevention’s Division of Violence Prevention

A Superhero’s Guide to Career Victory, Monster

Location-Based Campaign

Empowering Children on Seatbelt Safety: AXA’s No Belt, No Drive Safety Campaign, MSLGROUP China for AXA Group

Nihar Naturals #IAmCapable, 20:20 MSL for Nihar Naturals

Saffolalife-Protect Her Heart, 20:20 MSL for Marico

Chick-fil-A Steps Into New York City Spotlight with First Store Opening, Jackson Spalding for Chick-fil-A Inc.

Restore Respect for 1924 Departed Jewish Citizens, Donath Business & Media for Kolel Damesek Eliezer

Online Newsroom

Anadisgoi.com, Cherokee Nation Businesses and Cherokee Nation

Online Newsroom, Vizient, Inc.

News.sling.com Launch, Sling TV

Monster B2C Content Team, Monster

Pitch

Cutting Through the Noise: Creating a New (Virtual) Reality, Vested

Introducing: The Anti-Wine Snob Wine Maker, INK for SLO Down Wines

PR on a Shoestring

DCTA Celebrates A-Train Five-Year Milestone and Boosts Ridership with Fifth-Year Birthday Campaign, Denton County Transportation Authority

Smart Strategies Overcome a Small Budget: Tier One Partners Helps Little MC10 Make a Big Impact at CES, Tier One Partners for MC10

Making FutureM the Must-Attend Marketing Event of Fall 2016, Tier One Partners for MITX’s FutureM

Return to Snake River Canyon, Jones Social & PR for Eddie Braun

Red Land Little League 2015 U.S. Champions, LM Gnazzo Promotion Strategies and Nell McCormack Abom Communications for Red Land Little League and 2015 U.S. Little League World Series Champions

The MITRE UAS Challenge, the MITRE Corporation

Semester at Sea in a Snap, Semester at Sea

Press Event or Media Tour

M&M’S 75th Anniversary: #CelebratewithM, Weber Shandwick for Mars Inc., M&M’S

Increasing Colorectal Screenings by Empowering Local Black Barbershops, Cigna

Hoverboard Technology Explodes onto the Market; Flipping the Safety Narrative through Media Days, Allison+Partners and UL

First Child to Undergo a Bilateral Hand Transplant Marks One Year Since Surgery at the Children’s Hospital of Philadelphia, Children’s Hospital of Philadelphia

Beer Camp Across America, SHIFT Communications for Sierra Nevada

National Youth of the Year, AgencyMSI for Boys & Girls Clubs of America

Call of Duty: XP: Leveraging the Power of Influencers and the Passion of Fans to Make the Biggest Call of Duty Fan Event In History An Unforgettable Pop Culture Event, PMK•BNC, Edelman and AKQA for Activision

Product or Service Launch

The Power of the Crowd: 700Bike’s Backstreet MINI Digital Campaign Crowdsources, Crowd-creates, and Crowdfunds Creativity, MSLGROUP for 700 Bike

#Roboqueue, Sherson Willis for Spark

Nano Dimension: Unbound Marketing Synthesizes a 3D Revolution in Printed Circuit Board Manufacturing, Rainier Communications for Nano Dimension

Binge Watching to Victory: How to Break a World Record and Launch CyberLink’s PowerDVD to Mainstream Audiences, Diffusion PR for CyberLink

Sheetz Bros. Coffee Launch, Planit for Sheetz

Grand Entrance Mascara PR Campaign, Elizabeth Arden

The Heritage of Ragu: Ingredients of Great Taste, Hill+Knowlton Strategies for RAGÚ brand/Mizkan America, Inc

Publication (Digital)

American Cleaning Institute 2015 Sustainability Report: Understanding Today, Impacting Tomorrow, CooperKatz & Company for American Cleaning Institute

Radius: Stories at the Edge, Weber Shandwick for VMware

NYPA Newsroom, New York Power Authority

CSC World, CSC

Publication (Print)

Anadisgoi magazine, Cherokee Nation Businesses and Cherokee Nation

Where the Casino Money Goes, Cherokee Nation Businesses

Unum 2015 Corporate Responsibility Report-Drawn to a greater purpose, Unum

Entrepreneur Placement, Lola Red for Nothing Bundt Cakes

Publicity Stunt

Ball Drop, FGL Sports, LTD.

Captain Obvious Runs for President, Hill+Knowlton Strategies for Hotels.com

Social Media Campaign

The Power of the Crowd: 700Bike’s Backstreet MINI Digital Campaign Crowdsources, Crowd-creates, and Crowdfunds creativity, MSLGROUP for 700 Bike

Pass It On, Esurance

IBM x Marchesa: The Cognitive Dress, IBM

The 140, SAS

Kyle Petty Charity Ride Across America, Largemouth Communications

The Nissan ALT16 Challenge: Catching A Glimpse of the All-New Nissan Altima, Zócalo Group for Nissan North America

Get Social. Give Back., Kronos Inc. Paws for Veterans

Traditional Campaign

TEAM Schostak Family Restaurants Breaks Through “Chain Restaurant” Stigma With Strategic Communications Program, Identity for TEAM Schostak Family Restaurants

Wheels Up: Up The Way You Fly, JConnelly for Wheels Up

One Year Later, Chip Cards Continue to Confound 80 Percent of Consumers, InkHouse Media + Marketing for Cayan

Establishing Puerto Rico as a Global Destination, Hill+Knowlton Strategies for Puerto Rico Tourism Company

Nonni’s 2016 Public Relations Program. Hill+Knowlton Strategies for Nonni’s Foods

Use of Facebook

National Youth of the Year Gala, AgencyMSI for the Boys & Girls Clubs of America

IBM on Facebook, IBM

RESTASIS Facebook Campaign, Pascale Communications for Allergan

Viral Campaign

“The Most Frustrating Chore” Goes Viral-FoldiMate, UPRAISE Marketing + Public Relations for FoldiMate

Election Insurance, Esurance and MSLGROUP

Shelter Buddies Reading Program, O’Malley Hansen Communications for Humane Society of Missouri

IBM Watson Creates Cognitive Movie Trailer, IBM + Highwire

IBM x Marchesa: The Cognitive Dress, IBM

The Lego Paper Airplane Machine Super Bowl Ad, Arrow Electronics, Inc.

Binge Watching to Victory: How to Break a World Record and Launch CyberLink’s PowerDVD to Mainstream Audiences, Diffusion PR for CyberLink

Website Launch

The Business of Star Wars, Vested for Citadel

Relaunch of Corporate Intranet (@Work), B.C. Provincial, BC Public Service Agency, Policy Innovation and Engagement Division @Work Web Team

al.nd.edu website redesign, University of Notre Dame-College of Arts and Letters

Blanc & Otus Website Launch, Blanc & Otus

Grand Prize: PR Campaign of the Year

IKEA Cooks its Way into Chinese Hearts: It’s the Little Things that Matter, MSLGROUP China for IKEA China

IBM Watson Connects with Consumers with Cognitive Creativity, IBM + Text100 and Highwire

AAA-Refueling Automotive Expertise, AAA National Office

Binge Watching to Victory: How to Break a World Record and Launch CyberLink’s PowerDVD to Mainstream Audiences, Diffusion PR for CyberLink

Chick-fil-A Steps Into New York City Spotlight with First Store Opening, Jackson Spalding for Chick-fil-A, Inc.

Imprimis Campaign, Pascale Communications

Establishing Puerto Rico as a Global Destination, Hill+Knowlton Strategies for Puerto Rico Tourism Company

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