Announcing Ragan’s 2019 PR Daily Awards finalists

Check out this year’s impressive list of finalists.

The finalists in Ragan’s 2019 PR Daily Awards represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year. Congratulations to this elite list of finalists. Stay tuned for the winner announcement in late March or early April.

General Campaigns

B2B Campaign

  • 2019 Hiscox Side Hustle to Small Business Campaign, Hiscox USA
  • Advocating the Asian American Consumer, Nielsen with IW Group
  • Dodge Data & Analytics Dominates as the Voice of Construction Industry Intelligence, Dodge Data and Analytics with Affect Inc.
  • Jupiter Intelligence with Broadsheet Communications
  • Public Relations Campaign Moves the Needle for Industrial Manufacturing Giant, Ingersoll Rand with Portavoce Public Relations
  • Smart Marketing Marketing Smart, Trelleborg Marine & Infrastructure with Stein IAS
  • Unisys Security Index, Bospar

Branding Campaign

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Defining a Firm: Aligning Our Brand With Our Work, McDermott Will & Emery
  • Developing a Communications Strategy to Bring Harbinger Ventures’ Investment Paradigm to Life, RF|Binder
  • ibi, the Smart Photo Manager, Western Digital with PMKBNC
  • Jupiter Intelligence with Broadsheet Communications
  • With Light There’s Life: Spotlighting an Evolving Brand, Sengled with Hotwire

Cause-Related Marketing Campaign

  • #ConnectAllAbilities: National Developmental Disabilities Awareness Month, Bethesda
  • #Wheels4Walls Fundraising Campaign, Our House with Jackson Spalding
  • Breastfeeding in the Workplace: A Scorecard, Aeroflow Healthcare with FischTank Marketing and PR
  • Dear Refugees, International Rescue Committee/Big Spaceship
  • Don’t Retire, Kid, ESPN
  • Somewhere to Believe In, Win with Stein IAS
  • WE Teachers Program, Walgreens/Walgreens Boots Alliance

Community Relations Campaign

  • 40,000 Acts of Service, ESPN
  • Changing Hearts and Minds About Orange County’s Homeless Population, United to End Homelessness with Idea Hall
  • Move Over, Maryland Department of Transportation State Highway Administration

Content Marketing & Brand Journalism Campaign

  • #EveryDealMatters, Arbor Reaches Over 10,000 LinkedIn Followers, Arbor Realty Trust
  • PIT Launches Blue Sky News, Pittsburgh International Airport
  • Rail Talk, BNSF Railway
  • The M.O.M. Squad, Summer Infant with Adam Ritchie Brand Direction

Corporate Communications Campaign

  • #NUSBeyond, National University of Singapore (NUS)
  • ADT LifeSaver Celebration Program, ADT
  • Aflac: Purpose … With Feathers, Aflac
  • The Value of NBWA, National Beer Wholesaler Association

Corporate Social Responsibility Campaign

  • 2019 Sustainability Campaign “A Better Future Together,” Domtar Corporation
  • Aflac: Purpose … With Feathers, Aflac
  • Mission to Amazonia, Dentsply Sirona with Edelman GmbH
  • Rapid Response: Notre-Dame de Paris, Ubisoft

Crisis Communications Campaign

  • Amendola Helps Air Methods’ Reputation Take Flight, Air Methods with Amendola Communications
  • Don’t Risk It, Fix It: Takata Airbag Recall, Toyota Motor North America with Jackson Spalding

Event Marketing Campaign

  • 2019 Bill Foege Global Health Awards, Hope-Beckham Inc.
  • 2019 RiMaConn Relay Race, Webster Bank
  • Harvest HQ, Miracle-Gro with IRL Productions
  • JBL LIVE at Miami Music Week, JBL
  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR
  • TEDx MSU Denver, Metropolitan State University of Denver

Influencer Campaign

  • Around the World With Preferred Rewards, Bank of America with BCW Global
  • Dear Refugees, International Rescue Committee/Big Spaceship
  • Going Back-to-School with OshKosh B’gosh, Litzky Public Relations
  • LP® SmartSide® Influencer Renovation Campaign, GS&F
  • McDonald’s HACER® National Scholarship Influencer Campaign, McDonald’s with BODEN Agency
  • Mobilizing NERF Nation, Hasbro with Litzky Public Relations
  • PetSafe® Healthy Pet Influencer Activation, GS&F

Location-Based Campaign

  • 2019 Charles Schwab Challenge, Charles Schwab Corporation/Edelman (United Entertainment Group)
  • America’s Historic Ghost Towns Mapped, Geotab with Global Results Communications
  • Local Campaign from A Distance: NYC to Lafayette, Louisiana, Haymaker

 

Marketing Campaign

  • Life is for Living Anthem Campaign, Think Whole Person Healthcare with Zaiss & Company
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • The Home Depot Takes Ownership of Mover’s Month, The Home Depot with MSL and Edelman
  • Thrive® Culinary Algae Oil Multimedia American Heart Month Campaign, Thrive® Culinary Algae Oil with RF|Binder

Media Pitch

  • A Perfect Place for Presley, Pittsburgh International Airport
  • Creating the Narrative Foundation for a Groundbreaking Technology, The Hoffman Agency
  • HOPE Program Pitch, Lifelong Learning

Niche Campaign

  • #NUSBeyond, National University of Singapore (NUS)
  • ABLEnow Influencer Campaign, ABLEnow/Sway Group
  • Championing Intel’s U.S. Privacy Legislation Among a Niche Privacy Audience, Intel with Raffetto Herman Strategic Communications
  • Experienced Nurse Campaign, Cielo with Wellstar Health System
  • Intern Week, Cisco (@WeAreCisco)
  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • The Home Depot Takes Ownership of Mover’s Month, The Home Depot with MSL and Edelman

PR On a Shoestring

  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna, Villa Italian Kitchen with BML Public Relations
  • Kick-Starting the Buzz for Animoodles, Litzky Public Relations
  • Medical Genetics Awareness Week, The American College of Medical Genetics and Genomics (ACMG)
  • Mister Mustard Takes Ohio, Woeber Mustard Company with FrazierHeiby
  • Refuse to be the Muse, Saatchi Art

Reputation Management Campaign

  • Aflac: Purpose … With Feathers, Aflac

Social Media Campaign

  • #EveryDealMatters, Arbor Reaches Over 10,000 LinkedIn Followers, Arbor Realty Trust
  • Baha Mar Showdown Social Campaign, Baha Mar Resort
  • Create Your Own CODE, Cat Footwear with Lola Red
  • Let Guilt Go, Primrose School with Jackson Spalding
  • LinkedIn Live Beta, Cisco (@WeAreCisco)
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • Raytheon Moonshot Campaign: From Apollo to Tomorrow, Raytheon

Thought Leadership Campaign

  • Advocating the Asian American Consumer, Nielsen with IW Group
  • Ascension Thought Leadership, Ascension
  • Cementing Real Estate-Focused Law Firm Cox, Castle & Nicholson as an Industry Leader, Idea Hall

Traditional Campaign

  • 80th Anniversary of Batman, DC
  • Gender Health Program Launch Campaign, Children’s Minnesota
  • LCI Opens New Sutter Health CPMC Hospital in the Heart of San Francisco, Landis Communications Inc.
  • The Teen Summer Challenge, Planet Fitness with ICR Inc.

Viral Campaign

  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna, Villa Italian Kitchen with BML Public Relations
  • Chosen, World Vision
  • Miracle Man, Beaumont Health
  • Operation Borg Norman, BorgWarner Inc.
  • Weed + the Super Bowl, Perfect Together … Not!, Acreage Holdings with KCSA Strategic Communications

Campaigns by Industry

Automotive Campaign

  • Mercedes-Benz USA: A-Class Launch in the A-Town, Mercedes-Benz USA with Cookerly Public Relations

Beauty, Fashion or Lifestyle Campaign

  • Good Dye Young, Sally Beauty with TruePoint Communications
  • Meet Your New Personal Care BFF, OLIKA with BCENE PR

Education Campaign

  • Let Guilt Go, Primrose Schools with Jackson Spalding
  • See the Impact, Harris County Department of Education

Finance or Utilities Campaign

  • #EveryDealMatters, Arbor Reaches Over 10,000 LinkedIn Followers, Arbor Realty Trust
  • 2019 Hiscox Side Hustle to Small Business Campaign, Hiscox USA
  • Launching Grasshopper Bank, Grasshopper Bank with RF|Binder
  • Positioning Trilogy as America’s Voice for Financial Independence, Idea Hall

Food and Beverage Campaign

  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna, Villa Italian Kitchen with BML Public Relations
  • Even Demogorgons Love Ice Cream: Baskin-Robbins & Stranger Things Integration, Baskin-Robbins with RF|Binder
  • McDonald’s Rise N’ Rave, McDonald’s with IW Group
  • Mix It Up: PR Transforms Diverse Social Insiders Into Healthy New Menu Items and Nourishes Nonprofits, Life Alive with Adam Ritchie Brand Direction
  • Rosé All Day Casting Call, Marino
  • Sipping is Believing: Dunkin’ Takes Its Shot With a New Espresso Experience, Dunkin’ and RF|Binder, with BBDO

 

Hospitality, Travel or Tourism Campaign

  • Baha Mar Showdown Social Campaign, Baha Mar Resort
  • From Rowdy to Tame: Changing the Perception of the Far Hills Race Meeting, JConnelly
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH

Sports or Outdoor Campaign

  • 2019 Charles Schwab Challenge, Charles Schwab Corporation/Edelman (United Entertainment Group)
  • Don’t Retire, Kid, ESPN
  • Step Outside and #FreeYourPlay with Kamik, Litzky Public Relations

Technology Campaign

  • Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Ghostery with Diffusion PR
  • ibi, the Smart Photo Manager, Western Digital with PMKBNC
  • Jupiter Intelligence with Broadsheet Communications

Health Care PR and Marketing

Article

  • CeCe’s Journey: How Mary Bridge Children’s Helps a Family Navigate a Cancer Diagnosis, MultiCare Health System

Blog

  • Solutionreach Blog, Solutionreach

Community Outreach Campaign

  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR
  • Taking on Big Tobacco’s Menthol Marketing in New York City, Public Health Solutions and Group Gordon
  • Teva Global Brand Activations, Teva

Content Marketing and Brand Journalism

  • CeCe’s Journey: How Mary Bridge Children’s Helps a Family Navigate a Cancer Diagnosis, MultiCare Health System
  • The Health Nexus, Jefferson Health

Patient-Focused Content

  • Life Effects by Teva, Teva

PR or Media Relations Campaign

  • Breastfeeding in the Workplace: A Scorecard, Aeroflow Healthcare with FischTank Marketing and PR
  • Celebrate Caring, Independence Blue Cross
  • LCI Opens New Sutter Health CPMC Hospital in the Heart of San Francisco, Landis Communications Inc.
  • MRO—Porter Research Campaign, Agency Ten22
  • National Foundation for Infectious Diseases 2019 Annual Influenza/Pneumococcal News Conference, National Foundation for Infectious Diseases (NFID) with Evoke KYNE
  • Scientific Research National Media Relations Campaign, Millennium Health
  • Scott Circle Communications & ASOP Global Prompt Promise from Canadian Government to Protect Canadian Drug Supply and Keep U.S. and Canadian Patients Safe, The Alliance for Safe Online Pharmacies (ASOP Global) with Scott Circle Communications

Social Media Campaign

  • Bench to Bedside: Facebook Live Video Series, The University of Kansas Cancer Center

Thought Leadership Campaign

  • “The Next Big Thing in Health” Podcast, America’s Health Insurance Plans (AHIP)

Video

  • Active Minds Never Age, Maple Knoll Communities Inc.
  • Bench to Bedside: Facebook Live Video Series, The University of Kansas Cancer Center

PR Events

Contest or Giveaway

  • Custodian of the Year Contest, Cintas Corporation with Mulberry Marketing Communications
  • From Curb to Market: Promoting Circularity in the NYC Economy, The TASC Group
  • Rosé All Day Casting Call, Marino

Influencer Event

  • Harvest HQ, Miracle-Gro with IRL Productions

Press Event or Media Tour

  • Announcing the Alliance for Precision Health, Siemens Healthineers, University of Missouri System and University of Missouri Health Care
  • Harvest HQ, Miracle-Gro with IRL Productions
  • Patriot Games, Philadelphia Convention and Visitors Bureau with PHLCVB
  • Special Olympics USA 2022 Games Logo Unveil, Uproar PR
  • Visual Storytelling—A Press Conference Full of Surprises, Dentsply Sirona

Product or Service Launch

  • Loop Launch, TerraCycle/Loop
  • Making Masturbation Mainstream, plusOne with Hotwire
  • Nokia 3.1 Plus Product Launch, HMD Global with Havas Formula
  • Sheetz Brews Up Limited-Edition Blueberry Craft Beer, Sheetz with Planit Agency
  • The Teen Summer Challenge, Planet Fitness with ICR Inc.

Publicity Stunt

  • Batman Day, DC
  • Café OLED, LG Electronics USA and Ogilvy
  • McDonald’s Rise N’ Rave, McDonald’s with IW Group
  • Webex is the G.O.A.T., Cisco (@WeAreCisco)
  • West Palm Beach—Amazon Initiative, Aqua Marketing & Communications, Inc.

Publications

Annual Report

  • 2019 Report to the Community, Golden Empire Transit District
  • 2019 Sustainability Report “A Better Future Together,” Domtar Corporation
  • FY2018 Annual Report, Habitat for Humanity International
  • Premier Partnerships Annual Reports, Bellevue University with Zaiss & Company

Blog

  • Life at Cisco Blog, Cisco (@WeAreCisco)
  • Newly Launched Blog Bolsters Company Brand, continued
  • NYISO Blog, New York Independent System Operator (NYISO)
  • The Chicken Wire, Chick-fil-A with Jackson Spalding

Digital Publication

  • Purpose … With Feathers: The Aflac 2018 Corporate Social Responsibility Report, Aflac with KWI Communications
  • Scandinavian Way, Imagem Corporativa
  • Spark Magazine, Sphera Solutions

Online Newsroom

  • Alizila—Alibaba Group’s Corporate News Hub and Go-To Resource for China Market Insights, Alibaba
  • Domtar Online Newsroom, Domtar
  • Raytheon Newsroom: Driven by Brand Journalism and Data, Raytheon
  • The Forecast by Nutanix, Nutanix

Print Publication

  • 2019 Sustainability Report “A Better Future Together,” Domtar Corporation
  • Power Trends 2019, New York Independent System Operator (NYISO)
  • The NUS Story 2019/20, National University of Singapore (NUS)

Website

  • Fremont Police Department Turns to Microsite to Reach Job Candidates, City of Fremont Police Department with The Hoffman Agency
  • SafeTug 360⁰ Experience, Trelleborg Marine & Infrastructure with Stein IAS
  • Storytelling Website El Salado: Peace Through Water, Ferrovial

Grand Prize

Health Care PR and Marketing Campaign of the Year

  • Life is for Living Anthem Campaign, Think Whole Person Healthcare with Zaiss & Company
  • Living With KC, Avedro with Next Step Communications and Packard Innovations
  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR

PR Campaign of the Year

  • Aflac: Purpose … With Feathers, Aflac
  • Batman 80th Anniversary, DC
  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Even Demogorgons Love Ice Cream: Baskin-Robbins & Stranger Things Integration, Baskin-Robbins with RF|Binder
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • The Teen Summer Challenge, Planet Fitness with ICR Inc.

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