Announcing Ragan’s Health Care PR and Marketing Awards finalists

Congratulations to this year’s honorees.

Health care communications—or communicating on behalf of a health care organization—comes with a unique set of challenges.

That didn’t stop the innovative communicators who shared their work with us in Ragan’s Health Care PR and Marketing Awards from coming up with creative ways to deliver their messages, though.

Communicators at health care organizations, and the agencies that represent them,shared their campaigns, content and tactics that were successful in engaging audiences—and they were impressive. We’re excited to announce Ragan’s Health Care PR and Marketing Awards finalists. Stay tuned for our winners announcement, which will arrive in the coming weeks.


Community Outreach Campaign

  • Opioid Awareness, Russell Herder with Minnesota Department of Human Services
  • “My Vote, My Health/Mi Voto, Mi Salud™,” Miller Geer & Associates with AltaMed Health Services
  • Children’s Health “Beyond ABC” Builds Critical Dialogue Around Pediatric Health, Children’s Health
  • Raising Awareness of Chiropractic as a Safe, Drug-Free Approach to Opioids, Foundation for Chiropractic Progress
  • Dynacare Launches Manitoba’s Largest-Ever Diabetes Wellness Initiative, Dynacare, Dooley PR & Diabetes Canada Manitoba
  • Opioid Crisis Awareness & Education Campaign, Atrium Health
  • Moonbeams for Sweet Dreams, Beaumont Health

Crisis or Issues Management Campaign

  • Changing the Conversation on Gun Violence: A Public Health Crisis, American Medical Association

Internal Communications

  • #HitMeWithYourFluShot, Christiana Care Health System
  • CVN’s 2018–2019 Internal Communications, Cohen Veterans Network

Marketing Campaign

  • Life is Full of Wonder, Penn Medicine Princeton Health
  • MS On My Mind, EMD Serono
  • Sacramento No. 1 Hospital, UC Davis Health
  • New Doctors, CareMount Health Solutions with CareMount Medical

PR or Media Relations Campaign

  • The Launch of Maviret in Australia: A New Direct Acting Antiviral to Treat Hepatitis C, Palin Communications with AbbVie Australia
  • #HitMeWithYourFluShot, Christiana Care Health System
  • Children’s Health Diversifies Donor Registry Through Life-Saving PR Campaign, Children’s Health
  • Livongo Pre-IPO Campaign, Livongo
  • Get Real About Diabetes, Burson Cohn & Wolfe with Novo Nordisk
  • IBD Parenthood Project, Lippe Taylor, American Gastroenterological Association
  • Walgreens Feel More Like You™ Oncology/Beauty National Launch, Burson Cohn & Wolfe with Walgreens

Social Media Campaign

  • Dignity Health: Humankindness, J. Walter Thompson INSIDE
  • Celebrating Our Physicians on National Doctors’ Day, Advocate Aurora Health
  • 2019 National Nutrition Month® Social Media Campaign, Academy of Nutrition and Dietetics
  • CVN’s Social Media Campaigns 2018, Cohen Veterans Network
  • Humans of Surgery, UC San Diego Department of Surgery
  • I Am Me, American Association of Nurse Anesthetists

Thought Leadership Campaign

  • The 2018 Hospital Digital Experience Index, Connective DX
  • LaVoieHealthScience Raises Awareness for Xontogeny with Thought Leadership Campaign, LaVoieHealthScience with Xontogeny LLC



  • Domestic Violence Article, Sally Crocker, University of North Texas Health Science Center


  • Health Beat, Spectrum Health
  • Point of Blue, Ketchum with Blue Cross NC
  • Healthy Headlines storytelling site, Novant Health—Public Relations

Content Marketing and Brand Journalism

  • Informatics In Action, JPA Health Communications with American Medical Informatics Association
  • Health Beat, Spectrum Health
  • Share of Life Versus Share of Voice: Stories and Information to Inspire and Help Rare Disease Patients Lead Full Lives, CSL Behring
  • Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children’s Health
  • Get Real About Diabetes, Burson Cohn & Wolfe with Novo Nordisk
  • 2018 Aflac WorkForces Report, Aflac
  • Florence: Ready and Responding, Atrium Health

Digital Publication

  • Health Beat, Spectrum Health
  • MyRoswell Patient Newsletter, Roswell Park Comprehensive Cancer Center

Patient-Focused Content

  • Children’s Health Creates Best-Performing Newsletter in Organization’s History, Children’s Health
  • Hope for Addiction, Atrium Health


  • Talkin’ Teeth with Dr. Kyle Bogan, North Orange Family Dentistry

Print Publication

  • NEW DEPTHS, NEW HEIGHTS, The Lefcourt Family Cancer Treatment and Wellness Center 2015–2018 Highlights, Englewood Health
  • Food & Nutrition Magazine®, Academy of Nutrition and Dietetics
  • Prevail: Annual Report 2019, Fox Chase Cancer Center
  • Forward Magazine, Fox Chase Cancer Center
  • Children’s Hospital Annual Report (2017–2018), UC Davis Health
  • The Voice, (W)right On Communications with Radiant Health Centers


  • Amazing Things: John Sarcona, Walking in a New Body, NewYork-Presbyterian
  • Star Gala Koch Family Video, Capture with Children’s Minnesota
  • Our Patients Tell Their Stories, Johns Hopkins All Children’s Hospital
  • Said No Teen Ever, National Council for Behavioral Health
  • One in a Million, University of Utah Health
  • “Prior Authorization Hurts Patients,” American Medical Association
  • The Birth of Bloodless – The Englewood Experience, Englewood Health

Visual Design

  • Goutful, JPA Health Communications with American Kidney Fund
  • Medication Adherence, PAN Communications
  • Get Ahead of Stroke Materials, Vanguard Communications with Society of NeuroInterventional Surgery

Website Launch or Relaunch

  • Website Relaunch, Geonetric with Cape Cod Healthcare
  • Website Relaunch, Geonetric with Adventist HealthCare
  • Relaunch of, de Beaumont Foundation
  • MagnaCare Website Relaunch, MagnaCare
  • Starting over: Building a New Website for Today, Healthgrades with MelroseWakefield Healthcare

Grand Prize

Health Care PR and Marketing Campaign of the Year

  • Diversity, Inclusion and Belonging, NewYork-Presbyterian
  • #HitMeWithYourFluShot, Christiana Care Health System
  • Blue Premier, Ketchum with Blue Cross and Blue Shield of North Carolina
  • Get Real About Diabetes, Burson Cohn & Wolfe with Novo Nordisk
  • Walgreens Feel More Like You™ Oncology/Beauty National Launch, Burson Cohn & Wolfe with Walgreens

Health Care Agency or In-house Team of the Year

  • Making People Healthier by Improving and Protecting Lives, JPA Health Communications
  • ARPR
  • Cohen Veterans Network

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