Apple issues mea culpa in ‘layoff’ snafu

The company apologizes after changing its mind on a new staffing plan that reduced hours and sparked layoff rumors.

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So its recent apology about a staffing snafu drew widespread media coverage—and surprise from communicators.

The mea culpa came after speculation that the technology giant was laying off workers as part of a new store staffing plan, the Los Angeles Times reported.

“We recently implemented some changes in retail staffing,” Apple spokeswoman Kristin Huguet said last week in a statement to several media. “Making these changes was a mistake, and the changes are being reversed. Our employees are our most important asset and the ones who provide the world-class service our customers deserve.”

Huguet did not respond to a call and email from

Reluctant to admit mistakes?

Gary Tobin, principal of Tobin and Associates, has been following the case in the media.

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