In recent years, it has become more common for organizations to find ways to get employees into the social media space to represent the company.
Coca-Cola has a certification program. Dell has its Social Media and Communities (SMaC) group. Sprint has its ninjas. And virtually every social media policy you see—hundreds of which are posted publicly—includes a clause instructing employees talking about work to identify themselves as employees.
Apple’s social media policy for employees is not among those you can find online—until now. Reports have surfaced today that the policy has been leaked. This should come as no surprise, because that’s what happens to non-transparent organizations in a world gone increasingly digital and social.
It’s also no surprise that the policy doesn’t reflect the trend in most organizations. Whereas most employees are asked to disclose their affiliation when writing a blog post about their companies, Apple allows employees to have blogs but forbids them to discuss the company at all. Employees cannot post comments on third-party Apple- and Mac-related sites.