Are freelance opportunities drying up in internal comms?

A U.K. study say a tough market is forcing freelancers to take interim work in companies. But several communicators say the situation here is more complex.

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In the survey of freelancers by Institute of Internal Communications, 35 percent of respondents said they are more likely to seek an interim role now than 12 months ago, with only 9 percent being less likely.

But interviews with communicators on this side of the Atlantic suggested the picture was more ambiguous here, and at least one disputed the British study’s methodology.

In a press statement about the survey, Deenita Pattni, IoIC’s London regional director and head of content and agency at recruitment consultancy Xchangeteam, said freelance opportunities have declined within the communications sector since 2008.

She added that “freelances who would normally get booked months in advance through their own contact base, have gone the recruitment consultancy route to find additional work—some even happy to consider permanent roles as an option.”

Pattni and other IoIC figures could not immediately be reached by for comment.

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