Are these the 10 best corporate blogs in the world?

This communicator seems to think so. From Caterpillar to Wegman’s, check out the list he compiled and weigh in with your favorites.

My reaction to most company blogs: “Blah, blah and double blah!”

I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.

Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s).

Before I provide my view of the best of the best, here are a few general observations about the state of corporate blogging:

1. The best blogs are dominated by the tech sector. In fact, they are so far ahead of the rest of the corporate world that I found it unfair to rank the professionals with the amateurs. IBM, SAP and Oracle are examples of innovative and remarkable blogs. Nearly every hardware, software and services company “gets it.” I thought it would be more interesting here to focus only on the non-tech sector. I also excluded any reference to Zappos simply because I am sick of Zappos.

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