Are these the most fascinating PR people of 2012?

Move over Barbara Walters. This PR pro has his own list of industry greats to watch this year.

Ragan Insider Premium Content
Ragan Insider Content

For some reason (read: my wife), I got sucked into the annual Barbara Walters special featuring the most fascinating people of 2011. I did find some of the folks on her list fascinating—Simon Cowell, for example—but others, not so much.

The show got me thinking about the people I find fascinating in the PR and digital marketing industry. Allow me to put on my Barbara Walter guise for a moment as I give you my list of the 13 most fascinating people in PR and digital marketing in 2012.

Chris Heuer

The Social Media Club co-founder made a big jump in 2011 when he accepted a job at Deloitte Consulting in the firm’s social business unit. This might signal a shift in firms other than those in the creative industry—Edelman, for example—trying to make headway into the social business arena.

Peter Shankman

Shankman sold Help A Reporter Out (HARO) to Vocus, but worked to keep his promise not to change the heart of the popular platform. He also got married in 2011, which is always a life-changing moment. What will this mean for the serial entrepreneur in 2012? I’m not sure, but I know it will be interesting.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.