For some reason (read: my wife), I got sucked into the annual Barbara Walters special featuring the most fascinating people of 2011. I did find some of the folks on her list fascinating—Simon Cowell, for example—but others, not so much.
The show got me thinking about the people I find fascinating in the PR and digital marketing industry. Allow me to put on my Barbara Walter guise for a moment as I give you my list of the 13 most fascinating people in PR and digital marketing in 2012.
The Social Media Club co-founder made a big jump in 2011 when he accepted a job at Deloitte Consulting in the firm’s social business unit. This might signal a shift in firms other than those in the creative industry—Edelman, for example—trying to make headway into the social business arena.
Shankman sold Help A Reporter Out (HARO) to Vocus, but worked to keep his promise not to change the heart of the popular platform. He also got married in 2011, which is always a life-changing moment. What will this mean for the serial entrepreneur in 2012? I’m not sure, but I know it will be interesting.