There are many kinds of activists.
Consumer activists act on behalf of consumers to improve product safety and quality. Environmental activists look out for Mother Nature and making sure that she is protected. Social activists are cause-based, hoping to bring about tremendous social change to improve the world we live in.
In these and other activism roles, people inject their energy and passions to bring about change and improvement (or at least how they see it). In terms of employee engagement, activism exists inside the companies we work for.
I love this term. Why? Because it gives us a new way to look at employee engagement. In the past, other research groups have put employees into three simple buckets:
Why is this helpful? Because you can dig into each segment to see what the personal characteristics are at each activism level.