Are you botching your email signature?

Email remains a powerful tool for business communication. So why are so many people screwing up the fundamental identifier on every message they send? Here’s what you have to know.

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Everyone has seen email signatures following the message. Some look professional; others, not so much.

What’s amazing is that many emails arrive with no signature at all. More shocking, many companies lack e-signature templates or leave it to individual departments to create a signature style.

This situation is inexcusable when there are many tools and apps available, paid and free, to create personal and business email signatures. Today, you should have both, if not five or six specialized e-signatures targeting different audiences, especially when the most popular email programs—Gmail, Hotmail, Yahoo, MacMail—include tools to create e-signatures.

It’s more than nice to have professional-looking email signatures; every email is a marketing opportunity. Keep your signature simple, but be sure to include all key contact details and social media links. Also, add links to your website, your latest blog posts, and/or recently published articles. This simple technique will drive additional traffic to your website, increase your social following, encourage revisits, and enhance your thought leadership-and all for free.

Creating a professional email signature

The following tips will help you create a professional, functional email signature.

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