Sure, Twitter means more than just following those who follow you back, or you’d miss out on a lot of interesting chatter.
If you’re interested in the musings of David Armano of Edelman Digital, you probably won’t storm off in a snit because he doesn’t follow you back. After all, he has 49,000 fans.
Still, when you follow a mere Twitter mortal and aren’t reciprocated, isn’t it like having people turn their back on you at a meet-and-greet after you offer your business card?
Not so, says Shel Holtz of Holtz Communication + Technology. Holtz finds it “ludicrous” that people get prickly about who doesn’t follow back. Nearly 14,000 people read the tweets of the digital communications strategist; he follows fewer than 800.
“You follow who’s interesting to you, and I’ll follow who’s interesting to me,” Holtz says. “And if we’re both interested in each other, that’s serendipity.”