Are you obligated to follow people on Twitter who follow you?

Major influencers on Twitter generally say no, but do you enjoy dropping those who don’t follow back?

Sure, Twitter means more than just following those who follow you back, or you’d miss out on a lot of interesting chatter.

If you’re interested in the musings of David Armano of Edelman Digital, you probably won’t storm off in a snit because he doesn’t follow you back. After all, he has 49,000 fans.

Still, when you follow a mere Twitter mortal and aren’t reciprocated, isn’t it like having people turn their back on you at a meet-and-greet after you offer your business card?

Not so, says Shel Holtz of Holtz Communication + Technology. Holtz finds it “ludicrous” that people get prickly about who doesn’t follow back. Nearly 14,000 people read the tweets of the digital communications strategist; he follows fewer than 800.

“You follow who’s interesting to you, and I’ll follow who’s interesting to me,” Holtz says. “And if we’re both interested in each other, that’s serendipity.”

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