Joke product launches dominate brands’ April Fools’ pranks

An underwear iron, an edible pizza box, and a Cheetos-branded perfume are among the products you’ll be seeing advertised today, though you likely won’t see them afterward.

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Fruit of the Loom seemingly wanted to get a jumpstart on April Fools’ Day this year.

Nearly a full week ahead of the prankish holiday, the brand posted an ad to YouTube for a product that won’t be available for sale any time soon: an iron for your underwear.

It’s USB compatible!

Fruit of the Loom was just one brand that introduced a joke for April Fools’ Day this year. That type of joke seemed to be the trend this year. In another example, Dominos UK introduced a new, edible (and rather cumbersome looking) pizza box.

Introducing The #DominosEdibox. Why think outside the box, when you can eat it…

— Domino’s Pizza UK (@Dominos_UK) March 31, 2014

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