My mom always reminds my siblings and me that family is the most important thing in life. While friends may come and go, your family members will always be there. You can always count on them.
You can easily apply this advice to the workplace. If an organization can’t count on its employees to promote or defend it, who can the organization count on?
Weber Shandwick, along with KRC Research, recently developed a report (pdf), “Employees Rising: Seizing the Opportunity in Employee Activism” about the importance of having employees who will advocate on your organization’s behalf. Micho Spring, chair of global corporate practice for Weber Shandwick, said this in the report: “Engaging them [employees] can provide companies the best way to humanize and unify their enterprise voice—a strategic imperative in today’s environment.”
But while employees have the potential to be wonderful brand advocates, not every employee wants to sing your organization’s praises. While some are highly engaged and love their jobs, others will do everything in their power to bring a company down.