The New York Police Department learned a hard lesson Tuesday, one that quite a few organizations have learned over the past few years: If you create a Twitter hashtag, people will make it into whatever they want.
This is the tweet that kicked off the fiasco:
— NYPD NEWS (@NYPDnews) April 22, 2014
The near-immediate response was not Twitter followers posting photos of themselves posing with police officers and smiling. Instead, a huge number of the photos people tweeted using the hashtag looked a lot like this:
— Cocky McSwagsalot (@MoreAndAgain) April 22, 2014