New Vocus CEO says Cision merger would spur ‘additional investments’

The private equity firm that acquired Vocus in April is moving forward with a plan to form a ‘global PR cloud company.’

PR and marketing software firm Vocus’ new chief executive, Peter Granat, formerly the CEO of Vocus’ chief competitor, Cision, is saying plans to combine the two companies would result in more innovation.

“What excites me about this opportunity is the ability to use the scale of both organizations and make additional investments in research and development, new technologies, and acquisitions to address the changing needs of the PR industry going forward,” he told PR Week. “Things like content marketing, social, and sponsored content are all becoming new tools in the PR professional’s bag.”

He also downplayed what appears to be a shrinking market for PR software customers, saying, “There are more entrants than ever in the communications space.”

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