Crisis Management Airbnb’s new logo prompts claims of theft Observers have noticed similarities between the travel-rental company’s new ‘Belo’ logo and other companies’ marks. If your brand is working on a new logo, take note. By Matt WilsonJuly 18, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.