Airbnb is all about shared spaces. People list properties—often rooms in their own homes—for people to rent as travel accommodations.
According to some critics, the company may have taken the idea of sharing too far with its new logo, which Airbnb is calling the “Belo.” PR professionals, designers, and marketers, take note. If your brand unveils a logo that even looks a little like someone else’s—and Airbnb’s looks a lot like some of these—people will call you out:
— Jad Limcaco (@jadlimcaco) July 16, 2014
— Filip Mares (@filipmares) July 16, 2014