Many marketers and PR pros use social media to connect with consumers, but what should one do when Pinterest and Tumblr aren’t specific enough?
For comms pros in the $300 billion home improvement industry, the answer is Houzz, a community that is home to more than 5 million photos of bathrooms, master bedrooms, man caves and even treehouses.
The photos are uploaded by more than 600,000 design and remodeling professionals, forming an interactive portfolio that members of the community can peruse for design ideas, talk to contractors and buy items or remodeling services for their home.
Houzz is popular well beyond the U.S. The company announced in December that it would expand to Japan. Its offerings are available in the U.K., France, Germany, Canada and Australia.
If you’re a Houzz groupie, this week’s featured job opening could be the perfect accent piece for your master portfolio. The company is looking for a public relations manager to join its branding and communications team in Palo Alto, California.
Candidates should have at least eight years of experience in the communications industry, ideally in both agency and in-house PR positions. Candidates with startup PR experience will have an even greater competitive edge.
Candidates should also be “scrappy and entrepreneurial” and should be able to work independently as well as on a team.
Because the position involves developing campaigns and content for consumer technology companies, experience in that industry is preferred.
Not the job for you? See what else we have in our weekly professional pickings: