Social Media Report: Brands’ posts to Instagram outnumber those to Facebook As unpaid reach continues to decline on Facebook, more brand managers are focusing efforts on the visual mobile platform. By Beki Winchel@bekiwekiMarch 16, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.