Twitter users slammed Bud Light Tuesday for the brand’s St. Patrick’s Day tweet. The combination of the brand’s slogan, “Up For Whatever,” a mention of pinching people whether they want to be pinched or not, and a photo of young women proved toxic for some.
The criticisms ranged from calling the tweet “borderline rapey” to full-on accusing the brand of promoting rape culture and sexual assault.
@budlight Wow. This is… so gross, offensive, and borderline rapey that I would stop drinking Bud Light, if I had ever drank Bud Light.
— Jace Proctor (@JacePro) March 17, 2015
STOP PERPETUATING RAPE CULTURE. @budlight
— nope fiend (@babyhorselegs) March 17, 2015