Bud Light’s St. Patrick’s Day tweet draws backlash

The brand has apologized for the tweet, which commenters said promoted rape culture by combining the slogan ‘Up For Whatever’ with the holiday tradition of pinching.

Twitter users slammed Bud Light Tuesday for the brand’s St. Patrick’s Day tweet. The combination of the brand’s slogan, “Up For Whatever,” a mention of pinching people whether they want to be pinched or not, and a photo of young women proved toxic for some.

The criticisms ranged from calling the tweet “borderline rapey” to full-on accusing the brand of promoting rape culture and sexual assault.

@budlight Wow. This is… so gross, offensive, and borderline rapey that I would stop drinking Bud Light, if I had ever drank Bud Light.

— Jace Proctor (@JacePro) March 17, 2015

STOP PERPETUATING RAPE CULTURE. @budlight

— nope fiend (@babyhorselegs) March 17, 2015

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.