PR 4 steps for an April Fools’ brand recipe Many organizations shared facetious press releases, social media posts and more, and many of the jokes followed common patterns. By Beki Winchel@bekiwekiApril 2, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.