As employees deliver the brand promise, are employers delivering for employees?

Elizabeth Baskin tapped an entrepreneur vein early in her life when as a young child she dug out the weeds in her yard, planted them in soup cans and peddled the cans to neighbors.

Starting her career as a newspaper reporter, then moving to ad agencies before launching the Tribe agency, she did her own culling of sorts and decided to focus on one area of communications: internal.

Baskin, who spoke to us from her office in Atlanta, is the CEO and creative director of Tribe, which partners with national and global brands including Amazon, U.S. Steel, La-Z-Boy and GE to build employee engagement and culture. She founded her agency in 2002 and today shares management with her husband Steve, who joined Tribe in 2014.  To get a sense of her can-do attitude, look no further than the book she authored in 2009: “Hell Yes! Two Little Words for A Simpler, Happier Life.”

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