AT&T takes staff brainstorming online

With its tStorm feature, employees can share and workshop ideas in small groups or companywide, with voting on the best ones.

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Say you’re the manager of a call center. You’d like your staff to come up with some ideas for how to reduce caller wait times, but it’s easier said than done.

“You don’t always have the ability to pull everyone off the floor at once into a conference room to talk about it,” says Blair Klein, AT&T executive director of emerging communications. “You’ve got a day job.”

Faced with that challenge, AT&T last August launched a new tool aimed at giving employees the opportunity to brainstorm and refine ideas through the tSpace internal social media platform. It’s called tStorm, and it functions much like an online forum, but with the added feature of participants’ having the opportunity to vote on ideas up or down.

More than 200 tStorm topics have been started in its six-month existence, Klein says, and they have yielded some real results.

An idea for ideas

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