Audio podcasting is hitting the mainstream, but it’s almost nonexistent in the workplace. It’s time for communicators to change that.
Ten years ago podcasting was an interesting but fairly obscure fad with a core audience of tech, music and movie geeks. Today, after years of steady growth, it’s broken through into the broad public consciousness.
According to a recent Washington Post story, subscriptions to podcasts on Apple’s iTunes service passed 1 billion in 2013, and monthly listeners have tripled in the last five years. The latest podcasting sensation is Serial, an audio murder mystery that has attracted a huge audience in record time, at least 5 million downloads after only nine episodes.