Award-winning podcast is a popular forum for local businesses

Greater Rochester Enterprise keeps listeners in upstate New York apprised of trends and innovations in the regional business community.

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There are many ways to build buzz, and word of mouth is among the best. Sometimes the words (and mouths) are on the radio or captured in a podcast for later listening.

The hourlong program “Eyes on the Future,” airing weekly on local AM radio station 1180 WHAM and covering commerce in Greater Rochester, N.Y., easily repackages as a podcast, convenient for area businesspeople to access anytime.

In providing its increasingly popular forum for promoting area businesses, Greater Rochester Enterprise (GRE) and Dixon Schwabl (a Rochester PR/marketing agency) are the 2012 winners for Best Podcast in Ragan’s PR Daily Awards for “Eyes on the Future.”

The success encompasses several key elements:

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