There are many ways to build buzz, and word of mouth is among the best. Sometimes the words (and mouths) are on the radio or captured in a podcast for later listening.
The hourlong program “Eyes on the Future,” airing weekly on local AM radio station 1180 WHAM and covering commerce in Greater Rochester, N.Y., easily repackages as a podcast, convenient for area businesspeople to access anytime.
In providing its increasingly popular forum for promoting area businesses, Greater Rochester Enterprise (GRE) and Dixon Schwabl (a Rochester PR/marketing agency) are the 2012 winners for Best Podcast in Ragan’s PR Daily Awards for “Eyes on the Future.”
The success encompasses several key elements: