B-to-B / Business Services

Meet B-to-B / Business Services Agency, Affect

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This PR and social media firm truly believes in its employees. Its wide range of benefits includes a personal mentoring program with weekly check-ins and a promise of confidentiality; reimbursements for such expenses as pet services due to business travel; and more. And it’s just as committed to its clients: One of Affect’s leading campaigns was for Radware, which wanted to increase exposure of its products in target markets. Affect’s efforts resulted in a stream of media opportunities, and it exceeded its initial goal of positioning Radware’s share of voice against its top six competitors (goal: 25 percent; actual result: 32 percent). Affect’s commitment to its workforce clearly pays off.

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