The National Insurance Crime Bureau promotes its activities with compelling, entertaining and (most important) share-worthy videos. Only three people work on these videos: One staff member handles research, writing, and interview scheduling; another handles graphics; and a third is the on-screen face and voice of the organization. Together, this bare-bones team has produced videos you can’t stop watching. These videos tell the story of how the Crime Bureau has helped insured individuals recovering from Hurricane Katrina avoid car sales scams on CraigsList, and much more. One video tells the tale of returning a stolen motorcycle to its owner years after its theft. Viewers are entertained while they learn about Crime Bureau innovations, such as the Vehicle Identification Number Check used to help identify owners of cars swept up in Katrina.