On September 28, 2023, Ragan’s CSR & Diversity Awards ceremony took place at the Yale Club in New York City.
This event was a grand celebration of the most outstanding agencies in the industry. Recognizing excellence in client service, strategic thinking, creativity and innovation, the awards luncheon highlighted the groundbreaking campaigns and remarkable achievements that have set new benchmarks in the field.
From driving impactful storytelling to fostering diverse and inclusive communications, these exceptional organizations were honored for their outstanding work. Ragan extends warm congratulations to all the well-deserving winners. Discover more about their award-winning campaigns and exceptional contributions to the industry. Learn more about their winning campaigns.
If you have any questions or need help registering for the awards ceremony, please email Barbara Kanady at firstname.lastname@example.org.
Ben’s Original Commitment to Purpose and Inclusive Opportunities
Mars Food’s Ben’s Original empowers communities through inclusion
Mars Food brand Ben’s Original has won Ragan’s CSR & Diversity Awards in the CSR & ESG Business Practices: Employee Volunteer/Community Relations Program category for its purposeful commitment to creating inclusive opportunities, fostering education and providing nutritious food for underserved communities.
With a clear vision to offer everyone a seat at the table, Ben’s Original’s multifaceted strategy delivered tangible results and significantly impacted education, food access and community involvement. The team crafted a comprehensive three-phase action plan, rooted in its core purpose, to create inclusive opportunities for all. The brand focused on supporting educational opportunities, launching a national-scale PR campaign celebrating diversity and food access, and inspiring Mars Food Associates to actively contribute to the brand’s purpose.
To start, the “Seat At The Table Fund Scholarship” initiative, launched in partnership with the National Urban League (NUL) and United Negro College Fund (UNCF), provided Black students interested in food-related industries with much-needed support. The program offered renewable, need-based scholarships of up to $25,000 per year for food science or culinary arts certificates, associate’s, or bachelor’s degrees. The scholarship awarded 27 deserving students in its second year, fueling their ambitions to become the next generation of Black food entrepreneurs.
Ben’s Original’s partnership with No Kid Hungry resulted in the “Be an After School Hero” program, offering up to 2.5 million meals to children in need throughout the United States. Chef Nick Wallace, an award-winning collaborator, played a vital role in driving program messaging, extending reach in local markets and inspiring healthy eating through interactive cooking demonstrations. The brand’s commitment of $2.5 million over five years in Greenville, MS, focuses on enhancing educational opportunities and access to fresh foods in the community.
The winning initiatives also involved Mars Food associates, providing them with volunteer opportunities to actively support the brand’s purpose. Associates in Chicago and Greenville offices joined in packing food boxes for local community outreach donations, reinforcing the message of inclusive impact.
The initiative yielded remarkable results, with more than 1.43 billion impressions, 605 total placements and 2.7 million meals donated through the “Be an After School Hero” program. Moreover, over 525 food bags were donated to the local community, and more than 30 Mars Associates participated in supporting local volunteer moments. The “Food Access Improvement Fund” ensured consistent access to healthy food for more than 3,000 Greenville and Washington County residents, providing 20,000 healthy meals annually.
Through its purpose-driven initiative, Mars Food’s Ben’s Original brand has set a remarkable precedent in the industry, demonstrating how a commitment to inclusivity, education and community can lead to positive change and lasting impact. By embracing diversity and promoting equality, Ben’s Original has paved the way for a more inclusive and empowered future for all.
Bravo to the team at Ben’s Original for its well-deserved recognition, which set a powerful example for the entire business community.
Reuse of styrofoam boxes
MérieuxNutriSciences tackles styrofoam waste in Brazil
MérieuxNutriSciences’ commitment to environmental stewardship earned a win in Ragan’s CSR & Diversity Awards in the CSR & ESG Business Practices: Environmental Stewardship category through its initiative to repurpose styrofoam boxes, which significantly reduced CO2 emissions and minimized plastic waste in Brazil.
With a strong belief in collective action, MérieuxNutriSciences, comprising over 8,000 employees, embarked on a transformative journey to create real change aligned with the United Nations’ Sustainable Development Goals. With an initiative born of its “Better Food. Better Health. Better World.” platform, the company’s project focused on the reuse of styrofoam boxes in Brazil stands as a testament to the company’s unwavering commitment to sustainability and a greener future.
MérieuxNutriSciences recognized the detrimental effects of styrofoam boxes, a material that resists biodegradation, and when it disintegrates, leads to harmful microplastics in the environment. Embracing its mission to care for public health and the environment, the company’s operations and sustainability team initiated a project to reuse these boxes in the transport of its samples. The ambitious goal was to repurpose 90% of styrofoam boxes used in the transportation of Environmental Analysis Samples, curbing the need for disposal and the purchase of new boxes.
By successfully implementing the styrofoam reuse initiative, MérieuxNutriSciences achieved a remarkable reduction in CO2 emissions. To date, the company has saved over 27,000 styrofoam boxes, which has led to an equivalent reduction of 147 tons of CO2 emissions. This significant reduction demonstrates MérieuxNutriSciences’ commitment to sustainability and aligns with Mérieux Global’s broader environmental goals.
The eco-conscious initiative aligns with global sustainability standards and enhances MérieuxNutriSciences’ competitiveness in all markets. As the company displays a strong sense of responsibility for environmental, social and governance issues, it gains greater authority, resilience and relevance in the industry.
MérieuxNutriSciences’ styrofoam reuse initiative exemplifies an unparalleled dedication to environmental stewardship, showcasing how simple yet innovative strategies can bring about significant positive change. Through this transformative project, the company has not only reduced CO2 emissions and plastic waste but has also set a powerful example for the industry, inspiring others to follow suit and contribute to a more sustainable and ecologically responsible future.
Congratulations to MérieuxNutriSciences for this well-deserved win.
Caring and Giving
Primrose Schools unites communities and fosters early philanthropy
The educational institution’s remarkable Caring and Giving Food Drive secured top honors in Ragan’s CSR & Diversity Awards in the CSR & ESG Engagement and Communications: CSR Campaign category for generating over a billion media impressions and donating more than 350,000 food items to underserved communities.
Primrose Schools is a trailblazer in premier early education and care. As part of its Primrose Promise Corporate Social Responsibility program, the Caring and Giving Food Drive initiative reflects Primrose’s mission to foster a brighter future for children while teaching the value of giving without expectation. With a history spanning four decades, this monumental campaign has become the largest give-back event, uniting over 70,000 children in more than 480 Primrose schools across the nation to support those in need.
Through the Caring and Giving Food Drive, the children participate in simple chores, activities and hands-on projects, imbibing the virtues of generosity and responsibility. By empowering young minds to contribute to the food drive, Primrose Schools instills a lifelong commitment to charitable endeavors, cultivating future generations of compassionate and socially responsible citizens.
The initiative serves as a powerful vehicle to combat food insecurity in underserved communities. With donations directed towards local food banks and charities, Primrose Schools’ philanthropic efforts resonate at both the local and national levels, making a significant and meaningful impact in the communities they serve.
Primrose Schools commissioned a national survey to enhance awareness and participation that underscored the significance parents place on character development and charity work in early childhood education. The strategic use of survey data garnered extensive media attention, reaching a vast audience, and amplifying the campaign’s message of creating good citizens and fostering early philanthropy.
The campaign’s resounding success surpassed all expectations, with Primrose Schools far exceeding its original targets. The initiative generated more than one billion media impressions and secured 504 placements. The schools collectively donated over 350,000 nonperishable food items, surpassing previous years’ achievements and making it the most impactful donation effort in the campaign’s history.
The drive captured the attention of both national and local media outlets. The campaign earned placements in esteemed publications like Yahoo! Lifestyle, MSN, The U.S. Sun and The New York Post. The comprehensive multi-channel news release significantly expanded the campaign’s reach and visibility, highlighting the importance of early philanthropy and character development in early education.
By fostering a sense of responsibility and compassion in young hearts, the initiative has not only made a remarkable impact on those in need but has also set a shining example for other educational institutions and communities to follow.
Congratulations to Primrose Schools for this well-earned honor.
IKEA and APCO Worldwide
Sparking Action Through Collaboration at ONE HOME, ONE PLANET U.S.
IKEA and APCO Worldwide’s summit shapes a more sustainable future
The companies’ pioneering collaboration in the creation of the One Home, One Planet event earned an accolade in Ragan’s CSR & Diversity Awards in the CSR & ESG Engagement and Communications: CSR or ESG Event category for uniting sustainability leaders, fostering diverse solutions and driving positive action for a people and planet-positive future.
IKEA, the global retail giant known for its commitment to sustainability, and APCO Worldwide, the leading communications consultancy, together developed the One Home, One Planet U.S. summit. This two-day action-oriented event, hosted at the Swedish embassy in Washington, D.C., united sustainability leaders and stakeholders from diverse sectors to address pressing climate and social challenges and advocate for a brighter, more sustainable future.
The One Home, One Planet U.S. event represents a powerful example of how collaboration across industries, sectors and public and private entities can foster tangible sustainability solutions. By bringing together thought leaders and experts, IKEA and APCO Worldwide successfully created an environment where meaningful action plans and strategies were formulated to address critical social and environmental challenges facing the U.S.
Recognizing the importance of diverse perspectives and experiences, the event’s strategic approach emphasized a diversity of thought, background and gender representation. The targeted outreach ensured that every discussion involved participants from various races, ages and professional backgrounds, fostering a comprehensive and inclusive approach to sustainability problem-solving.
The event’s design prioritized “CoLabs”—collaborative brainstorm discussions that facilitated robust conversations on barriers to change and innovative solutions. By dedicating significant time to these CoLabs, IKEA and APCO Worldwide ensured that participants could engage in immersive and impactful problem-solving sessions, fostering tangible outcomes and actionable plans.
In line with the sustainability theme, the event planning minimized climate impacts by partnering with local vendors and artists, reducing air travel and adopting an entirely vegetarian and vegan menu. This approach reflected the commitment of both organizations to align the event’s execution with sustainable principles.
One Home, One Planet U.S. achieved exceptional results, surpassing set Key Performance Indicators (KPIs). With 90 in-person attendees and 149 virtual attendees, the event exceeded expectations in engaging relevant stakeholders. The social media engagement far exceeded KPIs, with an impressive 52,782 impressions and a 3.39% engagement rate. The organic social media presence and the array of keynote speakers, including U.S. Secretary of Energy Jennifer Granholm, further elevated the summit’s impact and reach.
The summit is a testament to collaborative sustainability efforts’ transformative potential. By leveraging their expertise and resources, IKEA and APCO Worldwide have successfully sparked action, built partnerships and laid the groundwork for a continued commitment to sustainability and a people and planet-positive future.
Well done to IKEA and APCO Worldwide’s teams for this well-deserved honor.
Mastercard's Copa América Femenina Employee Campaign
Mastercard’s employee campaign addresses gender inequity and motivates aspiring women athletes
Mastercard’s Internal Communications team orchestrated a remarkable campaign to celebrate inclusion, gender equality and unity during the CONMEBOL Copa América Femenina, garnering outstanding employee engagement, earning a win in the CSR & ESG Engagement and Communications: Employee Engagement Campaign category of Ragan’s CSR & Diversity Awards.
Mastercard’s commitment to inclusion and gender equality reached new heights during the 2022 CONMEBOL Copa América Femenina (CAF) with an exceptional employee engagement campaign. As the proud sponsor of the renowned women’s soccer tournament in Latin America, Mastercard’s Internal Communications team in LAC (Latin America and the Caribbean) orchestrated a ten-week campaign filled with captivating stories, events and innovative calls to action, fostering unity and driving a powerful message of inclusion both on and off the field.
Mastercard’s Internal Communications team skillfully aligned the campaign with the global “Priceless to Me” campaign, ensuring the narrative resonated with employees, communicated the tournament’s significance and conveyed Mastercard’s dedication to participation in transformative events that promote unity and gender equality.
In the “Futbol is Priceless to Me” video series, the brand shared authentic stories from employees and influencers about the love of soccer. These impactful stories resonated with employees, creating an unprecedented 166% increase in participation compared to prior internal campaigns.
The campaign also included an internal sponsorship launch event in Miami, featuring special guests Evelina Cabrera, OAS Goodwill Ambassador for Equity in Sports and urban pop duo Domino Saints. The surprise activation, which included male and female employee “influencers” dribbling a soccer ball through the hallways, further reinforced the message of gender equality, generating excitement and enthusiasm among employees.
Additional facets of the campaign included a “What is soccer to you?” quiz and the launch of a connected playlist on Spotify — elements that prompted active engagement, with over 60 employees completing the quiz and more than 80 sharing their favorite songs for the playlist.
With an impressive open rate of 65% for the video “What happens when the ball starts rolling?” and 68.5% for the LAC Insider featuring employees’ “Futbol is Priceless to Me” stories, the campaign demonstrated its remarkable success in capturing employees’ attention and involvement. Additional results included:
900 employees watched the pre-launch video at the LAC Town Hall.
400 employees participated in the internal launch event.
More than 70 LAC employees shared their “Futbol is Priceless to Me” stories.
More than 60 employees completed the quiz “What is Futbol to you?”.
More than 80 employees sent in their favorite songs for the LAC Spotify Playlist.
More than 80 employees in the Miami offices enjoyed special treats before the semifinal matches.
The campaign generated a 30% higher employee engagement than the average for similar internal campaigns, showcasing the campaign’s tremendous impact in fostering a sense of unity, celebration and gender equality among Mastercard employees.
Congratulations to Mastercard’s internal comms team.
PepsiCo Foundation’s Food for Good
PepsiCo Foundation’s ESG campaign tackles global hunger crisis
The campaign delivered millions of meals and drove action to achieve zero hunger. For its efforts, it has won Ragan’s CSR & Diversity Award in the CSR & ESG Engagement and Communications category for its exceptional ESG Campaign.
In response to the escalating hunger crisis, which saw the number of people suffering from hunger double to 345 million since 2019, PepsiCo and its Foundation made it their priority to work towards zero hunger. The cornerstone program, Food for Good (FFG), aimed at advancing global food security and making nutritious food accessible, has been instrumental in delivering more than 245 million meals to over 41 million people worldwide.
To further amplify their impact, the PepsiCo Foundation launched a multi-channel FFG campaign in 2021. The campaign focused on increasing awareness around global hunger and inspiring action to combat the crisis while reinforcing PepsiCo’s position as a leader in the zero-hunger space.
The strategic approach involved expanding FFG from a U.S. social enterprise to a global platform encompassing 28 countries, emphasizing efforts to provide nutritious meals for children. Collaborating with partners, the Foundation introduced three new initiatives to catalyze action and engagement with the cause.
The campaign’s execution was driven by innovative components, such as the Journey to Zero Hunger podcast, featuring conversations with food security experts and influencers like Lauren Bush Lauren. With each episode shared on social media using the hashtag #journeytozerohunger, the Foundation committed to donating up to 1,000 meals to a partner nonprofit, resulting in 6,000 meals donated across the United States.
Additionally, the “FFG Changemakers” video series showcased local leaders making a sustainable impact on food security in their communities.
A collaboration with the impact-driven brand FEED introduced a tote bag that donated 10 meals to children with every purchase, creating a tangible way for consumers to contribute to the cause.
The results of the campaign were remarkable. The Journey to Zero Hunger podcast garnered 3,490 downloads and 7.5 million audio impressions. Social media shares led to 6,000 meal donations, while the video series earned over 11 million video views. Food for Good achieved 745 million+ media impressions, proving the campaign’s immense reach and impact.
Inspired by this success, PepsiCo plans to produce a second podcast and video series season. Moreover, the partnership with FEED resulted in the sale of hundreds of tote bags, further contributing to thousands of meals donated to children around the world.
Congratulations to the PepsiCo Foundation for its outstanding efforts.
Ben’s Original Commitment to Purpose and Inclusive Opportunities
Mars Food’s Purpose-led PR Campaign Aimed to Create a More Inclusive Future
The campaign focused on promoting diversity, food access and community engagement. For its efforts, it has won Ragan’s CSR & Diversity Award in the CSR & ESG Engagement and Communications category for PR Campaign.
Ben’s Original’s strategy revolved around three essential phases, all designed to provide “a seat at the table” for everyone. The first phase involved supporting educational opportunities through a diversity-forward scholarship program. The Ben’s Original Seat at the Table Fund, a scholarship launched in partnership with the National Urban League and United Negro College Fund, provided renewable, need-based scholarships of up to $25,000 per year to support Black students pursuing food science or culinary arts degrees.
In the second phase, Ben’s Original launched the “Be an After School Hero” program, benefiting No Kid Hungry, a campaign dedicated to ending childhood hunger in America. For every Ben’s Original rice product purchased during the campaign, the brand pledged to provide up to 2.5 million meals to children in need across the United States. This effort also included partnerships with award-winning chef Nick Wallace, who actively promoted the campaign through media interviews and a Satellite Media Tour, driving substantial program awareness.
The third phase focused on engaging Mars Food Associates by offering volunteer opportunities in the Chicago and Greenville offices. Associates were encouraged to pack food boxes for local community outreach donations, aligning with the brand’s purpose to ensure everyone has access to nutritious meals.
Throughout the campaign, Ben’s Original actively collaborated with strategic national and local partners to amplify its mission, strengthening the brand’s commitment to inclusion and diversity.
Evaluation metrics showcased the campaign’s tremendous impact, with 27 scholarships awarded in the second year of the Seat at the Table Fund and a third round of applications scheduled for Spring 2023. The “Be an After School Hero” program and Mars Associates Volunteer Opportunities generated more than 1.43 billion impressions and 605 total placements and facilitated the donation of 2.7 million meals to children in need. Additionally, 525 food bags were donated to the local community and more than 30 Mars Associates supported various volunteer initiatives.
The campaign’s lasting impact also extended to the Food Access Improvement Fund, a partnership between Mars Food, Delta Group, The MolinaCares Accord and the Community Foundation of Washington County in Mississippi. This partnership committed over $400,000 to the fund, providing 20,000 healthy meals to Washington County residents annually, and ensuring consistent access to nutritious food for over 3,000 residents.
Congratulations to Mars Food for its exceptional campaign, exemplifying its dedication to fostering inclusivity, diversity and meaningful community engagement.
The company’s comprehensive Purpose Report showcases the company’s integrated efforts to help create an inclusive future through sustainability, diversity and social responsibility initiatives. For its efforts, it has won a Ragan’s CSR & Diversity Award in the CSR & ESG Engagement and Communications category for its Report.
Cisco Systems has been leading a transformative journey for almost two decades, dedicated to making a positive impact on global communities by harnessing its unique strengths and success as a company. Unlike traditional CSR or ESG approaches, Cisco’s Purpose, “Powering an Inclusive Future for All,” is more comprehensive and seamlessly integrated into the business. In December 2021, Cisco published its inaugural Purpose Report, illustrating the company’s ongoing pursuit of its Purpose and its remarkable impact in various areas.
The 2022 Purpose Report reflects Cisco’s commitment to addressing societal challenges, including sustainability, inclusion and diversity, human rights, education, economic development and crisis response. The report involves a rigorous and inclusive process, starting with analyses and benchmarking, engaging key stakeholders and identifying subject matter experts (SMEs) throughout the organization. A total of 40 teams and more than 160 SMEs, ranging from legal and finance to supply chain and employee engagement, contributed to this comprehensive report.
Throughout the year, Cisco benchmarked its progress and earned several accolades, including approval from the Science Based Targets initiative for net zero emissions by 2040 across its value chain, the top rank in the Gartner Supply Chain Top 25 for 2022 (for the third consecutive year), and being named the third-best workplace in the world by Great Place to Work in 2022.
The Purpose Report highlights Cisco’s dedication to bridging the digital divide, addressing climate change and expanding opportunities for people worldwide, demonstrating the company’s commitment to improving lives globally. By leveraging technology, talent and networks, Cisco continues to face challenges head-on and drive progress with unwavering intention.
Congratulations to Cisco Systems for this well-deserved honor and its continued dedication to making a positive impact.
The Kroger Co.
The Kroger Co.’s 2022 ESG Report
The Kroger Co. Leads with Purpose, Creating Positive Change
Kroger’s comprehensive ESG report and strategic communication efforts earn the brand a Ragan’s CSR & Diversity Award in the CSR & ESG Engagement and Communications for CSR, DE&I or ESG Report, showcasing their commitment to social responsibility and sustainability.
The Kroger Co., known as America’s leading grocer with an extensive reach of over 2,700 stores and nearly half a million associates, has been recognized for its outstanding efforts in driving innovation and social commitment and fostering rewarding career opportunities.
In the interest of serving employees, customers and the environment, Kroger has committed to leading with purpose and creating positive change for billions of people and the planet through its ESG strategy, called Thriving Together.
Central to Kroger’s ESG strategy is the widely acclaimed Zero Hunger | Zero Waste social and environmental impact plan, focusing on three strategic pillars: People, Planet and Systems. Kroger has made significant progress in achieving its objectives by promoting collective action and innovation, as outlined in their 2022 ESG Report.
The report, spanning 68 pages, details the company’s strategy progression and impact during the fiscal year 2021, highlighting specific goals and metrics. Some of the key objectives include expanding surplus food recovery and redistribution to provide over 3 billion meals to communities by 2025, increasing spend with diverse suppliers from $3.4 billion to $10 billion by 2030 (already reaching $4 billion in 2021), reducing absolute GHG emissions by 30% by 2030 and aiming for 100% recyclable, compostable and/or reusable packaging for company exclusive “Our Brands” products by 2030.
Kroger’s corporate affairs team played a vital role in the report’s success by meticulously identifying key metrics and target audiences for the national press release and distribution. The strategic communication efforts included issuing a national press release showcasing the updated ESG action plan and key messages and celebrating the five-year anniversary of the Zero Hunger | Zero Waste plan. The internal communications team played an equally important role by regularly promoting the report through weekly newsletters across all departments, amplifying its reach on social media and sharing it on Kroger’s LinkedIn account, generating a total of 4,600 impressions.
The 2022 ESG report and the comprehensive communications strategy earned the Kroger team a total of 156 media placements with a unique monthly audience of 230 million. Media outlets such as Supermarket News, Progressive Grocer, Winsight Grocery Business, Grocery Dive and Waste360 were among the numerous publications that covered Kroger’s commendable efforts.
Its commitment to sustainability, social responsibility and strategic communication showcases its dedication to positively impacting the communities it serves. The exemplary ESG report and communication efforts are a testament to the collaborative efforts of the entire Kroger team, working together to drive meaningful change for a better future.
Congratulations to The Kroger Co.
Game of Phones
T-Mobile’s ‘Game of Phones’ metaverse holiday campaign engages on social media
T-Mobile’s annual holiday campaign, “Game of Phones,” leveraged the Metaverse and augmented reality to showcase 5G technology. Interactive trivia and immersive experiences led to an 8,700% increase in participation and substantial donations to nonprofits. It’s a winner in Ragan’s CSR & Diversity Awards in the CSR & ESG Engagement and Communications: Social Media Campaign category.
T-Mobile, a frontrunner in the telecommunications industry, recently concluded its annual holiday campaign, “Game of Phones,” with resounding success. The campaign, which ingeniously combined the burgeoning Metaverse and augmented reality, showcased T-Mobile’s 5G capabilities and underscored the company’s commitment to corporate social responsibility (CSR). Through a meticulously crafted strategy and engaging tactics, the campaign achieved remarkable metrics, leaving a significant social impact.
Driven by a visionary approach, T-Mobile’s “Game of Phones” campaign seamlessly integrated 5G technology with immersive experiences. Holographic versions of seventeen senior leadership team members posed trivia questions and shared industry insights, creating an interactive journey for participants. Mike Sievert, President and CEO of T-Mobile, kicked off the campaign, setting the stage for players to explore the holiday-themed campus.
The results of the campaign were nothing short of impressive, reflecting the innovative approach and meticulous execution:
Over 400,000 participants completed the immersive game, an 8,700% increase from the previous year.
The campaign garnered an estimated 3.85 million engagements on Twitter alone, a YoY increase of 39,900%.
Impressions reached 66.4 million, reflecting a remarkable YoY growth of 2,500%.
The campaign’s success extended beyond engagement metrics. T-Mobile’s commitment to corporate social responsibility was evident through its donations to the Big Brothers Big Sisters of America, the National Urban League and Conservation International. Participants who completed the game were granted the opportunity to decide where T-Mobile’s $100,000 donation would be directed, allowing them to contribute to causes close to their hearts.
By leveraging the Metaverse and augmented reality, the campaign sped past traditional marketing approaches and received unprecedented engagement and donations.
Congratulations to T-Mobile for their excellent work.
Megaworld Foundation, Inc.
Creating Change, Transforming Lives: Megaworld Foundation’s Official Video
Megaworld Foundation’s campaign illuminates transformation and inspires action
Megaworld Foundation’s impactful campaign unveiled a heartfelt video and anthem, showcasing 25 years of transforming lives. With 93.94% awareness among employees, the video’s success stories inspired 100% with 72.7% committing to volunteer. A resonating 97% found the message deeply moving, fostering a 93.94% desire to embrace change.” It’s a winner in Ragan’s CSR & Diversity Awards in the ESG Engagement and Communications: Video category.
Megaworld Foundation, the philanthropic arm of renowned real estate conglomerate Megaworld, recently launched a multifaceted campaign that culminated in an impactful video presentation and anthem, underscoring its 25-year journey of effecting positive change and transforming lives. The campaign garnered remarkable awareness among Megaworld’s workforce and catalyzed meaningful action and deeper engagement.
The campaign kicked off as the foundation celebrated its silver anniversary and released an evocative video, aptly titled “Creating Change, Transforming Lives.” Through this video, Megaworld Foundation endeavored to shift the focus from mere statistics to poignant stories of transformation, reaching out to its diverse audience of 3,000 employees, spanning various age groups and organizational levels.
After the video’s presentation, the foundation’s awareness rating among employees surged from an initial 77.58% to an impressive 93.94%. Afterward, an astounding 72.7% of employees pledged to actively volunteer in Megaworld Foundation’s charitable initiatives in 2023. The video launch at Megaworld’s corporate Christmas party was well-timed, aligning with the easing of quarantine restrictions and the company’s dedication to in-person events.
The campaign’s strategy hinged on a meticulously planned timeline that included storyboard preparation, cast orientation, video shoots and editing. The foundation’s video creatively intertwined three core programs—Scholarship, Volunteerism and Partnership Building—through real-life narratives, showcasing how lives were uplifted through these initiatives.
By shifting the spotlight from quantitative milestones to heartwarming stories, the foundation educated and inspired its employees.
Congratulations to the Megaworld Foundation for their excellent work.
Call of Duty Endowment
Call of Duty Endowment delivers in-game charity events and places veterans in jobs
More than 100,000 veterans were placed into high-quality jobs thanks to the Call of Duty Endowment’s groundbreaking campaign, #CODVeteruns100K, which leveraged the Call of Duty game franchise’s massive platform. It’s a winner in Ragan’s CSR & Diversity Awards in the CSR & ESG Social Impact: Cause Advocacy category.
The Call of Duty Endowment’s groundbreaking campaign, #CODVeteruns100K, achieved a remarkable feat by successfully placing 100,000 veterans into meaningful employment. Leveraging the massive popularity of the Call of Duty game franchise, the campaign blurred the lines between gaming and social impact, showcasing gaming’s potential as a catalyst for change.
At the campaign’s core was the unprecedented “Call of Duty Veteruns” in-game charity race. Players were challenged to virtually run 100 kilometers within Call of Duty Warzone, with every 10 kilometers translating to a dollar donated by Activision, reaching a total of $1 million. This dual approach aimed to raise funds and awareness about veteran employment and the Call of Duty Endowment’s crucial role.
The gaming community embraced the challenge with fervor, as over 8 million players participated, collectively covering an astounding 226.7 million virtual kilometers — an equivalent of nearly half the distance to the moon. This overwhelming response showcased the gaming world’s readiness to contribute to noble causes through virtual engagement. Additionally:
The campaign garnered a 117% increase in impressions compared to previous endeavors.
Impressions from this campaign exceeded all of the Endowment’s 2021 campaigns combined.
Placed more than 110,000 veterans in noteworthy jobs.
The Call of Duty Endowment’s mission, to assist veterans in securing quality employment post-military service, benefited greatly from these actions. By uniting gaming with advocacy, the #CODVeteruns100K campaign sparked dialogues, raised funds and shattered misconceptions about veteran employment. It left an impact on both the gaming community and society at large, exemplifying the potential of gaming for driving positive change.
Congratulations to the Endowment for its excellent work.
Panda Restaurant Group & DonorsChoose
Panda Cares & DonorsChoose creates a lasting impact by empowering education
Panda Cares, the philanthropic arm of Panda Restaurant Group, joined forces with DonorsChoose to uplift education and communities by funding teachers’ projects, delivering meals and engaging associates. It’s a winner in Ragan’s CSR & Diversity Awards in the CSR & ESG Social Impact: Corporate-Community or Nonprofit Partnership category.
In a powerful collaboration, Panda Cares teamed up with DonorsChoose with the goal to make a significant difference in the world of education and communities. Through its campaign, the partnership has managed to fund numerous teacher projects, deliver meals to classrooms and engage associates, fostering a sense of pride and community connection.
The partnership benefited students and teachers and involved associates from Panda Express locations. The campaign’s resonance extended beyond classrooms and communities, as evidenced by its robust engagement on social media platforms (2,339 engagements on Twitter/X and 2,114 on Facebook).
But most importantly, the campaign funded 25,802 classroom projects, providing teachers access to crucial resources and tools. More than 9,331 schools benefited from donations and its impact spanned a wide range of educational institutions, from urban centers to rural communities.
19,316 Engaged Teachers: The campaign has successfully engaged over 19,000 teachers who are passionate about making a difference in their classrooms.
9,000+ Meals Delivered: A heartwarming aspect of the campaign is the delivery of over 9,000 meals to classrooms during Teacher Appreciation Week.
4,000+ Teachers Adopted the “Let’s Explore! Lunar New Year” curriculum: Additionally, 848 Lunar New Year projects were funded, celebrating diversity and cultural awareness alongside the students’ educational journey.
The campaign’s success is a testament to the collective efforts of 44,961 donors who contributed to the cause. The Panda Cares and DonorsChoose partnership continues to shape a brighter future for education and communities across the nation.
Congratulations to the team for their excellent work.
Samsung Electronics America
Samsung Solve for Tomorrow national STEM competition
Samsung empowers the next generation with its STEM-driven CSR program
An electronics corporation that aims to inspire the world and shape the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and more has earned recognition for its CSR & ESG Social Impact: Education or Scholarship Program in Ragan’s CSR and Diversity Awards.
Samsung’s journey from a small B&W TV manufacturer to a global technology leader has been driven by innovation and a commitment to STEM. The corporation recognizes the importance of STEM in an era of constant scientific discovery and technological transformation. In 2010, Samsung launched the CSR program, Samsung Solve for Tomorrow (SFT), a national video-based competition for students in grades six to 12 to address community issues using STEM solutions.
SFT is now in its 13th year, and through the program, Samsung has donated approximately $2 million in prizes to classrooms across all 50 states, as student teams advance in the phased program with prize packages worth $100,000 going to each of the three national winners. To emphasize its sustainability commitment, Samsung created a dedicated sustainability innovation award worth $50,000.
SFT empowers students to turn their STEM ideas into action, leading to a sense of pride and confidence. The competition sheds light on community issues, drives awareness of student innovations and inspires students to pursue STEM careers and take active roles in their communities. Some of the notable projects include tackling food waste’s impact on climate change and addressing environmental justice concerns through sustainable solutions.
Samsung has shown its commitment to making STEM education accessible to all, actively reaching out to Title 1 schools. SFT has become a catalyst for changing the perception of STEM education, inspiring the next generation to positively impact the world.
Congrats to the team at Samsung!
Barclays and Unreasonable Group
Unreasonable Impact partnership empowers growth and positive change for entrepreneurs and communities
Banking giant Barclays and Unreasonable Impact, an international initiative to help entrepreneurs scale,have earned recognition for their partnership creation of a CSR & ESG Social Impact: Global CSR Initiative in Ragan’s CSR and Diversity Awards.
Barclays and Unreasonable Impact have forged a partnership that seeks to drive positive change and empower growth-stage ventures with a profound societal and environmental impact. This program, launched in Spring 2016, focuses on scaling ventures that hold the potential to employ thousands worldwide while tackling some of the most pressing challenges the global community faces. At its core, Unreasonable Impact seeks to create a greener, low-carbon, resource-efficient and socially inclusive economy by leveraging innovative business models and strategic partnerships.
The heart of Unreasonable Impact lies in the selection of entrepreneurs based on their ability to scale, address global challenges and spark job growth. These entrepreneurs are offered a highly curated and immersive experience, tailored to address their critical business needs, and granted access to a vast network of industry experts from Barclays and beyond. By providing an environment that nurtures growth and fosters collaboration, the program ensures that the selected entrepreneurs become part of the Unreasonable Fellowship, a lifelong support system that connects them to a vibrant community of like-minded changemakers.
Unreasonable Impact’s dedication to social and environmental impact goes hand-in-hand with Barclays’ commitment to sustainable banking. Together with Unreasonable, the bank, which is intimately tied to entrepreneurship, the dynamic duo invites growth-stage companies on the cusp of technological innovation to join forces and combat global challenges.
Over 2,500 Barclays colleagues globally have volunteered their expertise as mentors and advisors. From fostering client connections to offering valuable industry insights, Barclays mentors have played an instrumental role in guiding and nurturing these ventures on their trajectory to success. Additionally, a curated group of external mentors, comprising successful entrepreneurs, Fortune 100 C-suites, industry experts and global funders, adds immense value to the wider Unreasonable community.
During the two-week accelerator, which is designed to expedite problem-solving and remove obstacles that impede the ventures’ growth, entrepreneurs engage with mentors from Barclays and beyond in interactive sessions that aim to activate meaningful connections and form lasting bonds. Upon successful completion of the program, entrepreneurs graduate as Unreasonable Fellows.
Barclays formed a sustainable and impact banking coverage team by connecting entrepreneurs to the investor community. As a result of the program’s efforts, Barclays bankers have helped Unreasonable Impact companies raise hundreds of millions in capital, such as the recent achievement of $160 million for 80 Acres Farms.
Barclays’ commitment to the program also includes direct investments in Unreasonable Impact companies through the Sustainable Impact Capital initiative. Barclays aims to invest £500 million by 2027 into global climate tech start-ups, with eight Unreasonable Impact companies already part of the portfolio. Moreover, Barclays’ support reaches further than just financial investments. It has successfully connected Unreasonable Impact companies with top-tier suppliers, fostering collaborations aimed at reducing carbon footprints and waste generation.
The exceptional outcomes of Unreasonable Impact have gained widespread recognition and acclaim. Highlighted by esteemed publications such as Fast Company, Fortune and Forbes, this innovative partnership model has garnered immense respect for its genuine and tangible impact on the world. As of 2022, Barclays has exceeded its public commitment to support 250 entrepreneurs through Unreasonable Impact.
Kudos to both teams at Barclays and Unreasonable!
Henry Schein’s Practice Green initiative promotes sustainability for a healthier planet
Henry Schein, the world’s largest provider of healthcare solutions to office-based dental and medical practitioners, has earned recognition for its CSR & ESG Social Impact: Global ESG Initiative in Ragan’s CSR and Diversity Awards.
Henry Schein’s Practice Green initiative, launched in January 2023, is an international effort aimed at promoting sustainability and eco-friendliness among practitioners, practice teams and dental laboratories.
As the world’s largest provider of healthcare solutions to dental and medical practitioners, Henry Schein recognizes its unique position to drive positive change within the healthcare industry and beyond. The Practice Green program focuses on empowering the healthcare community to adopt sustainable practices while delivering high-quality patient care.
The initiative encompasses a wide range of tactics, including identifying environmentally friendly products, providing waste management support, promoting paperless workflows and expanding offerings as the program evolves. With a cross-functional project team and involvement from various departments across the organization, Practice Green ensures a global approach while maintaining local adaptability. Through effective communication strategies and collaboration with marketing teams and suppliers, the initiative has garnered significant media coverage and social media mentions.
Within five weeks of its launch, Practice Green had already achieved notable success, securing 37 articles in targeted European healthcare trade media and generating over 80 social media mentions. Customers have shown keen interest, and the initiative has sparked immediate engagement from potential new customers seeking more sustainable approaches. Henry Schein’s Practice Green sets a powerful example of how a global company can be a driving force for sustainability, fostering a healthier planet for all and making a lasting impact in the healthcare industry.
Congrats to all at Henry Schein!
Mission Every One
Macy’s social purpose platform drives positive change
The department store, which aims to help its customers express their unique style and celebrate special moments both big and small, is being recognized for its CSR & ESG Social Impact: Fundraising and Philanthropic Initiative in Ragan’s CSR and Diversity Awards.
In Spring 2022, Macy’s launched Mission Every One, a social purpose platform that builds on the company’s heritage of corporate citizenship with the ultimate goal of driving positive societal change.
Built on the pillars of impact, people, communities and the planet, the platform will direct $5 billion of the company’s spend, scaling through 2025, to the partners, products, people and programs that help create a more equitable and sustainable future.
To achieve this, Macy’s has committed to increasing its investment in underrepresented designers, supporting retail and non-retail diverse businesses, increasing its minimum pay rate, supporting nonprofit organizations that drive impact within the communities the brand serves, and expanding the selection of sustainable products offered, among other initiatives.
Under the “people” pillar of Mission Every One, Macy’s is firmly focused on recognizing and rewarding the diversity within its community of colleagues and partners. The company aims for this mutual recognition to fuel not only individual growth but also spur innovation and catalyze broader impact.
The “communities” pillar is centered around empowering young people on their journey to becoming leaders of tomorrow. With a dedicated commitment to organizations fostering wellbeing, education and environmental stewardship, Macy’s encourages customers, communities and colleagues to come together through round-up campaigns, corporate grants, colleague donations and volunteer hours to create lasting change.
Lastly, under the “planet” pillar, Macy’s seeks to curate and develop sustainable products and services, driving a profound synergy between people and the planet.
Over the course of 2022, Macy’s has successfully directed $1.4 billion towards its goal, a testament to the unwavering determination to achieve the platform’s vision. Specifically, the company has demonstrated its commitment to the “people” pillar by investing over $800 million to support both its workforce and communities.
By fostering diverse voices, expanding access to certified sustainable products, and launching impactful initiatives like S.P.U.R. Pathways — a multiyear, multifaceted funding program to advance entrepreneurial growth and break down systemic barriers faced by underrepresented businesses — Macy’s is shaping a future of opportunity and inclusivity.
Under the “communities” pillar, Macy’s has dedicated $100 million towards supporting organizations that champion well-being, education and environmental stewardship. Leveraging the collective efforts of customers, communities and colleagues through round-up campaigns, corporate grants, colleague donations and volunteer hours, Macy’s has raised $34 million in 2022 towards its $100 million goal by 2025.
To fulfill its commitment under the “Planet” pillar, Macy’s has implemented a rigorous approach to vetting sustainability claims in products and production operations to instill confidence in customers.
As the company continues to push forward with Mission Every One, Macy’s is eager to sustain the momentum toward a brighter future for all. By nurturing diversity, fostering inclusive communities and promoting a harmonious relationship between people and the planet, Macy’s envisions a world where positive change is the hallmark of progress.
Congrats on all the great achievements, Macy’s team!
Medela Launches #MomsUnite4Milk to Support Families Impacted by the Formula & Human Milk Shortages
Medela addresses milk and formula shortages with #MomsUnite4Milk
Its efforts to help mothers and families in need during feed their babies has won recognition for CSR & ESG Social Impact: Public Health or Safety Initiative category in Ragan’s CSR & Diversity Awards.
The milk and formula shortages of 2022 caused much consternation for mothers and families across the country last year. With this in mind, Medela found an opportunity to step in and provide support. That’s where the #MomsUnite4Milk Campaign came from, and it earned Medela a Ragan CSR & Diversity Award.
The company launched the campaign in time to coincide with the heightened awareness of formula shortages and tapped into its role as a leader in breastfeeding and lactation solutions. The main goal was twofold — to provide practical support to families donating breast milk while raising awareness about the importance of human milk donation through a compelling and cohesive effort.
Medela then initiated the #MomsUnite4Milk pump-a-thon and education campaign, urging mothers to donate breast milk to nonprofit milk banks. The organization recognized that the barriers to donation, such as the cost of milk storage bags, needed to be addressed. The campaign rallied support by leveraging partnerships, influential social media engagement and media outreach to educate, motivate and empower contributors.
Medela meticulously executed this strategy through various channels. The company’s landing page, equipped with educational resources and opportunities to engage, became a central hub for information and involvement. Additionally, a press release generated further media attention and increased awareness. Furthermore, was amplified through partnerships with influential outlets, including The View and YourTango, which extended its reach and impact.
The campaign generated over 905 placements, with 645 million total impressions. The landing page also garnered significant engagement, surpassing benchmarks for time spent on the page. Additionally, The Satellite Media Tour and Radio Media Tour featuring Jeff Castillo, Medela’s executive vice president, achieved 208 placements and reached millions through TV, radio and online platforms. On top of that, the campaign also reached out to traditional television outlets — The View’s involvement attracted millions of viewers and extensive online coverage.
Medela’s partnership with Instagram influencers also served to amplify the campaign’s reach, engaging a broad audience in the conversation about milk donation and recipient stories. Over 55,000 ounces of milk were donated, and the company contributed $25,000 to 11 nonprofit milk banks.
Congrats to Medela.
Food Bank for New York City
Woman to Woman
Food Bank of New York City’s Woman to Woman Program sheds light on women’s poverty issues
The Food Bank of New York’s efforts to help women in need earned it a nod in the DE&I Campaigns/Initiatives: Allyship category in Ragan’s CSR and Diversity Awards.
The Food Bank for New York City’s Woman to Woman campaign was launched in 2016 with the aim to shed light on the challenges faced by women and other marginalized gender identities facing poverty struggles in the five boroughs. Key to the Food Bank’s approach is its focus on compassion, which played a major part in earning the organization a Ragan CSR and Diversity Award.
The campaign has two objectives of focus. First, it raises awareness about the intersection of gender inequality and poverty, highlighting the struggles that women, girls, transgender, genderqueer, non-binary and gender nonconforming individuals endure due to financial constraints. Secondly, it aims to secure vital resources for these individuals, including food, menstrual care products, diapers and other necessities that are often financially out of reach for those already grappling with poverty.
The Woman to Woman campaign also aligns its outreach to coincide with Women’s History Month in March. The campaign uses a variety of touchpoints, including email campaigns, a dedicated part of the FBNY website, display ads, Facebook ads and more to spread its important message.
In 2022, the campaign achieved remarkable success. The efforts led to the collection of 500 gifts, amounting to a total revenue of $62,064.39. The average donation for the campaign was over $100, reflecting the significant impact of numerous individual contributions. Notably, the funds raised enabled Food Bank For New York City to provide essential items like diapers, baby formula and menstrual care products to women and marginalized gender identities across the city, helping alleviate some of the burdens posed by poverty and enabling access to critical resources.
Congratulations to all involved!
Reclaiming the Double Take to Challenge Disability Stereotypes
Genentech pushes for disability inclusion in the fashion industry
The organization’s efforts with its Double Take program earned it recognition in the DE&I Campaigns/Initiatives: Community Relations category of Ragan’s CSR & Diversity Awards.
Genentech’s Double Take fashion show strives to break boundaries in the fashion industry that don’t always account for disabilities. Recognizing the overlooked challenges faced by people with spinal muscular atrophy (SMA) and disabilities within the fashion industry, Genentech collaborated with the SMA community to launch an unprecedented fashion show that harnessed the power of adaptive design and advocacy.
In a nation where over a quarter of the population lives with disabilities, the fashion industry often fails to recognize their unique needs. Double Take emerged as a pioneering force of change. Partnering with the SMA community, Genentech embarked on a mission to disrupt the norm by creating an event that showcased fashion-forward adaptive designs and championed individuality over surface-level disability labels.
Collaborating with SMA community members, the company gathered insights that emphasized the desire for recognition, visibility and stylish attire that resonates with their identity rather than being defined by their disabilities. With guidance from professionals, including stylists, musicians and a renowned fashion show director, the event seamlessly merged accessible design with high fashion.
The live fashion show event garnered substantial media attention, even amidst major global news, reflecting its immense appeal. The event’s accessibility measures, such as ADA-compliant seating and an ASL interpreter, further underscored its commitment to inclusivity. A live Q&A session provided direct insights into the significance of representation in fashion.
The reach extended beyond the physical audience through strategic media outreach and a live stream hosted by influential YouTubers. With coverage in recognizable publications and praise from major outlets including Vogue and Elle, Double Take sparked a profound conversation on disability visibility and adaptive fashion. Its impact resonated deeply, evident in extensive social media engagement and impressive metrics, including over one million video views, more than 550 posts and 9.8 million impressions across various platforms.
The organization’s work celebrating Hispanic Heritage Month celebration earned it a win in the DE&I Campaigns/Initiatives: Cultural Celebration or Event category of Ragan’s 2023 CSR & Diversity Awards.
As one of the most diverse places in America, Houston is a great example of how to showcase diversity on a large scale. With this in mind, the Houston First Corporation wanted to recognize this diversity in a meaningful way, starting with Hispanic Heritage Month in 2022. For its efforts, the HFC earned a 2023 Ragan CSR & Diversity Award.
When developing its Hispanic Heritage Month celebration, the Houston First Corporation identified several goals. First, it strived to introduce team members to the diverse cultures that enrich the city and its businesses, and second, it looked to provide a platform for team members of all backgrounds to share their unique stories and experiences. By doing so, the company aimed to humanize differences and cultivate a more cohesive and appreciative organizational culture.
By cultivating collaboration between DE&I and internal comms, Houston First Corporation rolled out a campaign segmented into five key areas, including background on Hispanic Heritage Month, team member stories, team member food, art installations and performances. These elements were showcased through the company’s intranet platform, “HFC Connect,” ensuring easy access and engagement for all staff members. The internal communication tools and platforms were creatively leveraged to keep the content fresh throughout the duration of the campaign.
The Hispanic Heritage Month campaign proved to be a success. The company’s intranet engagement metrics showed a significant increase, with pageviews surging from 79 in the previous year to an impressive 1310 in 2022. The potency of the program was further demonstrated through the elevated participation at events, such as a well-attended potluck lunch and cultural dance performance. The supportive comments and positive feedback from team members underscored the initiative’s impact, transforming it into one of the most well-received and attended events of the year.
Congrats to all involved!
Bell Internal Communications
Bell’s team helped foster an inclusive culture through audience personas and ERGs
The Bell internal communications team’s efforts at developing customized communications to its internal segments, along with its ability to tie internal work back to larger business goals, earn it the Diversity, Equity and Inclusion Commitment award in Ragan’s CSR & Diversity Awards.
Bell is a company deeply committed to diversity, inclusion and belonging. The key to Bell’s success lies in the dedication of its internal communications team, comprising four passionate individuals working in close collaboration with the Bell DIB team. These bright minds have taken substantial steps to ensure that all employees feel seen, heard and represented, fostering a sense of belonging throughout the organization.
One of this team’s major milestones was the development of six internal audience personas in 2020. This strategic move enabled them to create targeted and tailored communications, enhancing the effectiveness of diversity, inclusion and belonging initiatives within the company.
Among their most notable achievements was the successful promotion of the Bell DIB Council launch in 2022. Through a carefully crafted communications plan, they attracted 79 high-quality applicants from diverse backgrounds, forming a 12-member council with representatives from various departments and locations worldwide. The team’s efforts in translating communications into multiple languages also helped engage global audiences.
Bell’s Employee Resource Groups (ERGs) have been instrumental in promoting community, fostering networking opportunities and supporting professional growth among employees. The internal comms team collaborated with ERG leaders to optimize communications, resulting in a membership increase of over 300 employees compared to the previous year.
“Our communications team has played an instrumental role in the success of our ERG,” said Tony Kirk, engineering specialist and Bell African Ancestry Group co-chair. “The team has allowed us to use their platform to amplify our marketing and messaging, which has increased the turnout and effectiveness of our programming. Additionally, their assistance in editing our media and providing feedback as well as logistic support has helped to legitimize our standing within the business.”
Congratulations to Bell for fostering a culture that sets a benchmark for corporate diversity initiatives.
Cultivating an inclusive culture at Ellucian through 11 robust Employee Resource Groups
Ellucian created 11 ERGs that line up with key business goals and executive support
The higher ed software provider’s focus on launching ERGs that celebrate common lived experiences and backgrounds to earn the DE&I Campaigns/Initiatives: Employee Resource Groups (ERGs) award in Ragan’s CSR & Diversity Awards.
Ellucian is a leading software and services provider for higher education. Under the leadership of Camilla Collins, head of diversity, equity and inclusion, Ellucian’s 11 ERGs created a culture of care where employees feel valued, respected and supported. With a total membership of 3,429 employees, the ERGs are centered around common life experiences and backgrounds, providing safe spaces for networking, collaboration and a genuine sense of belonging.
Ellucian’s ERGs cover a wide range of communities, including PRISM for the LGBTQIA+ community and allies, Ubuntu for elevating Black voices, CARES for caregivers’ support, Harmony for Asian & Pacific Islanders, Wepa for Latinx diversity, Women in Technology (WiT), Salute for veterans and military families, Orbit for remote workers, Next for early career professionals, Go Green for sustainability and Lean in Circles for women’s peer mentorship.
The ERGs are strategically aligned to influence key business decisions and are led by senior-level executive sponsors. Organized primarily through Slack channels, members have a safe space to connect with each other, fostering discussions and feedback on programming. While most events and meetings are open to all employees, certain sessions provide a close-knit environment to encourage safe, honest, open engagement for specific communities.
Not only have Ellucian’s ERGs enriched the lives of their members, but they have also played a crucial role in advancing employees’ careers by offering opportunities for skill development, mentorship and professional networking. Additionally, these ERGs have been strong advocates for policies and practices that promote diversity and inclusion within the organization.
Ragan congratulates the Ellucian team for its outstanding dedication to fostering belonging at work.
IEA - Infrastructure and Energy Alternatives, Inc.
IEA Marketing and Communications team
IEA’s teams partnered to create a more inclusive environment in the construction industry
Beginning with education and awareness initiatives, IEA shifted the conversation from being about compliance to fostering belonging, earning it the DE&I Campaigns/Initiatives: Employer Branding award in Ragan’s CSR & Diversity Awards.
The marketing and communications team at Infrastructure and Energy Alternatives has fostered a culture of belonging within the construction industry. Recognizing the need for diversity in a rapidly changing nation, IEA, with over 5,500 employees nationwide, embarked on a journey to create an inclusive environment that values people for who they are and promotes innovation through diverse perspectives.
The team’s approach began with education and awareness initiatives, recognizing that diversity work starts with understanding and acceptance. By leading conversations about diversity, equity, inclusion and belonging (DEIB) — often-neglected topics in the construction industry — IEA amplified underrepresented voices and provided speaking opportunities for members of the local community.
Their comprehensive portfolio of DEIB initiatives included a multimedia campaign called “Diversity Within,” showcased on their internal communications platform, “Empower.” This campaign allowed employees to share their personal stories, encouraging organic conversations and a stronger sense of community.
Building upon this success, IEA expanded its DEIB media strategy to mainstream social media platforms, releasing the “Diversity Within” video series on LinkedIn, Facebook and Twitter. The series garnered 4,300 social media impressions, 1,600 video views and a 6.62% engagement rate on release day alone.
Additionally, IEA capitalized on its social following of more than 20,000 to participate in industry-wide diversity initiatives such as Construction Inclusion Week and Women in Construction, further promoting the importance of gender diversity in the sector.
By partnering with Britt Griffin, vice president of diversity, equity, inclusion and belonging, IEA’s marketing and communications team shifted the focus from compliance to building a culture of belonging. Through their multimedia storytelling approach, they reinforced educational awareness and built meaningful connections and trust within the company.
Congratulations to the IEA for its continued commitment to building a diverse and inclusive workplace.
Reclaiming the Double Take to Challenge Disability Stereotypes
Genentech hosted an event to challenge disability stereotypes that earned widespread coverage
The biotech company’s “Reclaiming the Double Take to Challenge Disability Stereotypes” event squashed misconceptions and emphasized the power of partnership, earning the company recognition in the DE&I Campaigns/Initiatives: Events category in Ragan’s CSR & Diversity Awards
Genentech partnered with the spinal muscular atrophy (SMA) community to host the “Reclaiming the Double Take to Challenge Disability Stereotypes” event, a first-of-its-kind fashion show aimed to break down disability stereotypes, promote adaptive design and champion diversity and inclusion within the fashion industry, particularly for individuals living with SMA.
The event’s primary goal was to empower people with disabilities, emphasizing their unique individuality and fashion-forward style. The SMA community desired to change the negative narrative surrounding disabilities and inspire the fashion industry to rethink the need for accessible, stylish clothing.
To achieve this, Genentech engaged 15 diverse and creative members of the SMA community, involving them in every aspect of the event’s creation. The culmination of their efforts resulted in an immersive, accessible fashion show, leading up to New York Fashion Week, with the help of industry professionals and renowned fashion show director Lynne O’Neill.
The event drew an in-person audience of over 200, including media giants such as Vogue, The New York Times and Rolling Stone. An ADA-compliant venue with an ASL interpreter ensured inclusivity on-site. A strategic pre-show media outreach generated extensive coverage, even amidst major news events, and secured Double Take a spot on the official NYFW calendar and social media accounts.
The event resulted in more than 140 earned media stories, with notable features in People, Daily Beast, Forbes and Vogue, garnering more than 6,200 social engagements on NYFW Instagram posts. Genentech’s Double Take content generated one million video views, more than total posts from the SMA community and fashion industry and more than 425,000 engagements with Genentech and participant content across social media platforms.
By shattering stereotypes and championing adaptive fashion, Genentech has set a new standard for corporate engagement with the communities they serve. Ragan congratulates the Genentech team for this remarkable achievement.
Philip Morris International Inclusive Future
Philip Morris wins big in goal to address diversity gaps and create a more ‘Inclusive Future’ in report
Philip Morris International has emerged as a leader in the diversity, equity and inclusion space by showcasing an exceptional commitment to promote its inclusive values through a groundbreaking initiative, Inclusive Future. This visionary project addresses the challenge of accurately measuring inclusiveness across the company’s diverse global workforce. Philip Morris’ DE&I priorities earned them a place in Ragan’s 2023 CSR & Diversity Awards in the DE&I Campaigns/Initiatives: Executive Thought Leadership Initiatives category.
While diversity initiatives are vital to the representation of a company, brand or group, how does one measure inclusivity across a company like Philip Morris International (PMI)? It’s all in recognizing the limitations in assessing diversity metrics.
PMI wanted to ensure inclusivity was prioritized and got to work on creating a first-of-its-kind research, Inclusive Future, spearheaded by chief diversity officer Silke Muenster. Muenster, with a background in mathematics and extensive experience in consumer and market research, embarked on an ambitious journey to unravel the intricacies of inclusivity within PMI’s geographically dispersed and culturally diverse offices.
In March 2022, PMI published “Inclusive Future,” a research initiative that not only delved into thought leadership surrounding best practices in the DE&I space but also contributed to a framework empowering PMI and other organizations to effectively measure and enhance inclusivity within its global workforces.
By partnering with global experts and stakeholders to develop the comprehensive research report, PMI aimed to educate business leaders within the company and other organizations about the crucial significance of quality DE&I measurement, especially considering the lack of comprehensive research on this vital topic.
Muenster’s expertise and insights were pivotal in providing a unique perspective on the efficient use of data for measuring DE&I. Following the launch of Inclusive Future, Silke, as the face of the initiative, launched a thought leadership campaign to spark and inspire conversations worldwide regarding the report’s key findings.
PMI demonstrated strategic acumen by partnering with content and events platform BlogHer to facilitate the dissemination of Inclusive Future’s insights across various channels including events, articles and panel discussions. The creation of the Inclusivity Resource Hub served as a living repository for the latest DE&I information, ensuring the campaign’s sustained impact.
The success of the initiative was evident in the overwhelming response it garnered. Events and digital content reached nearly one million viewers, resulting in more than 68,000 replays and an impressive 76% attendee retention rate. Media coverage spanned 40 countries, achieving a remarkable total reach of 12,776,082, thereby extending the conversation on DE&I to a wide business audience.
Internally, the Inclusive Future campaign fostered transformative change. Muenster’s commitment led PMI to adopt new methods, including the innovative inclusion Net Promoter Score tool, which has successfully identified areas for improvement. The report’s advocacy for additional qualitative methods and dimensions further solidified PMI’s dedication to improving internal practices.
Congratulations to Philip Morris International for their remarkable achievements.
Alorica's Global DEI Commitment
Alorica builds Real Talk diversity platform around empathy and awareness
The company’s comprehensive global DEI initiatives, including TIDE (Together for Inclusion, Diversity and Equity), Women’s Initiative and impact sourcing efforts, were instrumental in promoting inclusivity, celebrating diversity and striving for equity while effectively communicating every step of the way. Alorica’s firm commitments to the DEI space won them Ragan’s 2023 CSR & Diversity Award in the DE&I Campaigns/Initiatives: Global Diversity, Equity and Inclusion Commitment category.
Alorica, the largest minority-owned business process outsourcing provider in the country, and a Minority Business Enterprise (MBE)-certified organization, wanted to champion diversity in a tangible way. With a workforce comprising 61% women globally and 72% employees from minority backgrounds in the U.S., diversity is integral to Alorica as an organization.
To foster an even more inclusive environment, it developed a platform for employees — or “Aloricans” — to share pertinent information in their Real Talk sessions, an important element of their DE&I initiative. Alorica’s strategy revolved around engaging diverse and experienced leaders to lead interactive sessions in which employees passionately discussed issues that mattered to them. Recognizing the significance of regional variations, leads in different areas led discussions pertinent to localized groups of employees.
The execution of Alorica’s initiatives yielded powerful results. TIDE teams hosted global calls and smaller Real Talks, covering topics such as disabilities, veterans, empathy, LGBTQ+ Pride, mental health and cultural awareness. The Real Talk sessions also featured advice on leadership and career development. Alorica prioritized consistent communication on DE&I topics, disseminating learnings from Real Talk sessions across the organization. Its impact sourcing efforts aimed to hire individuals from economically disadvantaged communities, providing job opportunities and supporting local economies.
The introduction of a quarterly TIDE newsletter and an intranet page dedicated to Real Talk recordings further enriched the sharing and learning experience. Women’s Initiative sessions with key leaders from prominent organizations empowered female employees to take control of their career paths.
Alorica’s dedication to diversity also strengthened CSR partnerships with key clients, resulting in greater interest in DE&I from the workforce, leaders and clients. Real Talk sessions attracted significant attendance, fostering meaningful conversations and emotional connections.
The company’s impact sourcing efforts resulted in the employment of more than 100 Venezuelan refugees in multiple countries, and their collaboration with Intuit created hundreds of jobs in West Virginia. The impressive metrics demonstrated their achievements, with Real Talk sessions engaging over 125 sessions worldwide. Women’s Initiative calls attracted between 500 and 600 participants globally, with 150 actively engaging in the chat feature.
Congratulations to Alorica Inc. for their exceptional efforts to make all lives better through their commitment to diversity and inclusion.
Trellix does the ‘Soulful Work’ to connect the dots in the cybersecurity space
The brand championed “Soulful Work” in cybersecurity and bridged much-needed talent gaps to bring in a more diverse workforce. Its strategic, multifaceted efforts earned it Ragan’s 2023 CSR & Diversity Award in the DE&I Campaigns/Initiatives: Industry Partnerships/Alliances category.
In the face of the Great Resignation, Trellix rose to the challenge. The company addressed the industry’s 3.4-million-person talent shortage and brought on talent in diverse spaces and partnered with groups who have a similar vision, too. Trellix, born from the merger of cybersecurity giants McAfee and FireEye in early 2022, took an innovative approach to cybersecurity talent acquisition, and the concept of “Soulful Work” was born.
“Soulful Work,” a global initiative, centers on showcasing the positive impact of cybersecurity professionals on society and creating a diverse pipeline to tackle the talent gap. Recognizing the urgency and societal significance of these challenges, Trellix was determined to be a trailblazer in this workforce mission.
The brand’s strategy involved actively engaging with early career candidates and showcasing the meaningful stories of individuals contributing to the protection of people and information. Partnering with like-minded organizations, Trellix amplified the message of “Soulful Work” and encouraged industry peers to join in the mission.
The execution of Trellix’s initiatives demonstrated remarkable success. At the RSA Conference in June 2022, Trellix CEO Bryan Palma delivered a passionate keynote focused on addressing the cybersecurity talent gap and introducing the concept of “Soulful Work.” A storytelling booth at the conference allowed participants to share their personal journeys, which were highlighted in the external “I Do Soulful Work” campaign and website.
Trellix engaged with various organizations, including the National Cybersecurity Association (NCA) to reach students through Historically Black College and Universities. Trellix also partnered with the Hispanic Alliance for Career Enhancement (HACE) to create an apprentice program. The internship initiative welcomed over 100 interns in their first year and 200 years in the second.
The impact of Trellix’s efforts was evident in the media coverage, which comprised more than 265 pieces, as well as more than 120 pieces of content tagged as “Soulful Work” on social media. The company welcomed more than 1,000 new employees, with 65% of the workforce from diverse backgrounds. Its executive leadership team comprises 50% diverse members.
Congratulations to Trellix for their exceptional achievements and for paving the way towards a more purpose-driven and diverse cybersecurity workforce.
Reclaiming the Double Take to Challenge Disability Stereotypes
Genentech challenges disability stereotypes in the fashion industry
The company went above and beyond with its inclusive actions to champion adaptive design in the disability space through the creation of more adaptable clothing. Its efforts earned it Ragan’s 2023 CSR & Diversity Award in the DE&I Campaigns/Initiatives: Media Relations category.
Over a quarter of the U.S. population lives with a disability and it can be difficult to find accessible clothing that is as expressive as the wearer. Genentech wanted to step in and find a solution to this issue and in a groundbreaking initiative, “Double Take,” it did just that. Its inclusive fashion industry campaign focused on people with disabilities, particularly those living with spinal muscular atrophy (SMA).
The Double Take campaign was launched in collaboration with the SMA community to challenge prevailing disability stereotypes and advocate for adaptive fashion. Through its SMA My Way program, the company connected with 15 creative members of the SMA community to bring the inclusive fashion show to life, culminating in a prelude runway event at New York Fashion Week (NYFW).
The strategy was to showcase individuals with SMA as unique, stylish, and independent, moving away from the conventional portrayal of people with disabilities. Genentech collaborated with renowned fashion industry professionals and adaptive design experts from Open Style Lab to create garments that catered to the specific needs of the SMA community.
The execution of Double Take was a resounding success, drawing an in-person audience of over 200, including media giants like Vogue, The New York Times and Rolling Stone. The event featured ADA-compliant amenities and an on-site ASL interpreter to ensure accessibility. Additionally, Genentech facilitated a livestream hosted by popular YouTubers Shane and Hannah Burcaw, who actively engage with the SMA community, resulting in over 222,000 views and widespread online engagement.
The campaign’s media outreach garnered 140+ earned media stories, with prominent outlets like People, Daily Beast and Forbes covering the event and its core messages of disability visibility and adaptive fashion. Vogue praised Double Take, noting that the fashion industry has much to learn from such initiatives, while Elle listed it among the top five NYFW moments.
Double Take’s impact went beyond immediate media coverage. Peers and advocacy groups continued discussing the campaign, with the SMA My Way program receiving accolades at the 2022 STAT Summit and being featured in a panel at Reuters’s Pharma USA 2023 as an innovative patient engagement case study.
Congratulations to Genentech.
City of Brownsville
Leading with Purpose Program
City of Brownsville empowers employees to lead in work and in life
The City of Brownsville, Texas’ worked to attract and retain a diverse workforce equipped with the leadership skills to better serve their community. Its Leading with Purpose Program has earned it recognition in Ragan’s CSR and Diversity Awards in the DE&I Campaigns/Initiatives: Training category.
The City of Brownsville, Texas’ Leading with Purpose Program (LPP), equips employees with essential competencies, including heart-set, mindset and skillset, to become effective and participatory leaders. Led by the Organizational Development & Human Resources (OD&HR) Department, the LPP was designed to empower employees to recognize their unique leadership and personality styles. By providing insights on building trust and effectively handling both positive and negative conflicts, the program helps better serve Brownsville’s citizens and strengthen the bond between the city and its workforce.
At the core of the OD&HR’s mission was the development of a talented and diverse workforce through the Participatory Leadership Model to become an employer of choice. The city sought to strike a balance between its organizational goals and the needs of the community. The model emphasized the significance of a culture where employees felt trusted, valued and empowered to excel in their personal and professional lives.
The LPP was a comprehensive in-house training program tailored for all front-line employees. Unique in its approach, the program’s facilitators were drawn from middle management — individuals who had successfully graduated from the Professional Development Programs (PDP).
Four sessions were conducted in Spanish to demonstrate their commitment to inclusivity. Between modules, supervisors facilitated group discussions, encouraging employees to apply the program’s teachings to their daily actions in their professional and personal lives.
The success of the LPP was evident in the graduation of 465 front-line employees in January 2023, representing 62% of the entire front-line workforce. Armed with new knowledge and skills, these graduates are expected to drive positive change and foster a transformative organizational culture, ultimately enhancing the quality of life for the residents of Brownsville.
Congratulations to the City of Brownsville team.
Syneos Health Communications
Syneos Health and Genentech put people living with spinal muscular atrophy in the fashion spotlight
The companies demonstrated a groundbreaking approach, advocating for meaningful change and setting a standard for working authentically and collaboratively with the communities they serve. For these remarkable achievements, they were rightfully honored with Ragan’s CSR and Diversity Awards in the Agency of the Year category.
Syneos Health Communications, in collaboration with their client Genentech and a group of individuals living with spinal muscular atrophy (SMA) worked together for the “Double Take” fashion show. The show empowered the SMA community, many of whom use wheelchairs, and challenged the fashion industry’s lack of inclusivity for people with disabilities.
The vision was to create a first-of-its-kind fashion show entirely driven by the SMA community, showcasing accessible high fashion that reflects individual style and personality, rather than focusing on their disabilities.
“Double Take” was a resounding success. The event drew an in-person audience of over 200, including prominent members of the media. The strategic pre-show media outreach resulted in 130+ earned stories, with coverage in major publications like Vogue and The New York Times. The video campaign across various social media platforms reached over one million views, while engagements with Genentech and participant content exceeded 425,000.
The impact of “Double Take” went beyond raising awareness for SMA — it sparked conversations about inclusivity in the fashion industry and the need for adaptive, accessible clothing options. The program received accolades at industry summits and will be featured as a case study on innovative patient engagement at Reuters’s Pharma USA 2023.
Congratulations to the entire cross-functional team.
Henry Schein, Inc.
Henry Schein CEO Stan Bergman is a champion for diversity
Rooted in his childhood in South Africa, Henry Schein CEO and Chairman Stan Bergman leads the charge for diversity and inclusion at Henry Schein, earning him recognition as Executive of the Year in Ragan’s CSR and Diversity Awards.
Henry Schein is a global solutions company for healthcare professionals. Its chairman and CEO Stan Bergman, has shown an exceptional commitment to diversity and inclusion. Born and raised in South Africa, Bergman’s personal experiences with apartheid’s devastating effects on his community fueled his passion for fostering an inclusive environment within Henry Schein.
The organization’s approach to diversity and inclusion is showcased in four key areas: culture, talent, marketplace and society. In terms of culture, Bergman advocated for executive leadership engagement, appointing executive sponsors to support employee resource groups (ERGs) and incorporating diversity and inclusion as a core company value. He personally attends launch events for ERGs and hosts DE&I-focused roundtables to listen to team members and take concrete action.
In the realm of talent, Henry Schein is focused on attracting, developing and retaining a diverse team. DE&I updates are regularly included in meetings at all levels, and senior leaders’ MBO goals incorporate mandatory DE&I education to promote understanding and inclusion. The company’s commitment to diversity has been recognized by organizations such as the Women’s Choice Award and the Human Rights Campaign.
Addressing the marketplace, Henry Schein and Bergman recognize the changing demographics of its customers and their patients and strive to support their unique needs. The organization partners with universities to foster diversity in healthcare professionals and promote health equity. Bergman’s thought leadership in this space is evident through speaking engagements at various industry events.
Regarding society, the company emphasizes advancing health equity, equitable access to care and ethical supply chains. Bergman is a vocal advocate for racial equity and health access, participating in events and forums that focus on these critical issues. He has actively championed equitable distribution of the COVID-19 vaccine to underserved populations.
Henry Schein’s unwavering commitment to diversity and inclusion is a testament to its visionary leadership under Bergman. Through authentic engagement, strategic planning and impactful initiatives, the organization has demonstrated its dedication to promoting diversity both within its own walls and in the wider marketplace and communities it serves.
Congratulations to Bergman.
Vertex Pharmaceuticals’ Katharine Jensen lives her commitment to CSR
From spearheading internal philanthropic programs to her commitment to local charitable organizations, Vertex Pharmaceuticals’ Katharine Jensen exemplifies the objectives of Ragan’s CSR and Diversity Awards and has earned recognition as Professional of the Year.
Katharine Jensen, Vertex Pharmaceuticals head of corporate responsibility and executive director of the Vertex Foundation, is a respected leader and champion of corporate philanthropy, and has played a pivotal role in transforming Vertex’s commitment to making a positive impact on the communities they serve.
Jensen joined Vertex in 2018, and in her first year alone she advocated for and launched external reporting efforts, culminating in the organization’s annual CR report and providing direction and support for the newly established Vertex Foundation. She has also fostered dialogues with the company’s top investors to ensure they are aware of Vertex’s CSR initiatives and future plans.
Jensen’s leadership has been instrumental in driving participation in Vertex’s giving back programs. She spearheaded support for the Vertex Foundation Matching Gift program and Day of Service. This resulted in record-level philanthropic involvement, including a 20% year-over-year growth in matching gift donations and 57% participation in the Day of Service.
During the challenging times of the COVID-19 pandemic and social unrest, Jensen’s commitment to the community remained unwavering. She led Vertex and the Foundation in committing millions of dollars to global COVID-19 relief and social justice organizations in the U.S. Her constant communication with nonprofit partners ensured they had the necessary resources to continue their critical work.
Jensen is also a champion for the Ronald McDonald House Charities (RMHC) partnership with the Vertex Foundation. The Vertex Foundation has contributed over $2 million to support RMHC chapters worldwide, including constructing family welcome centers and providing lodging and meals for families in need. Her commitment to health equity efforts resulted in Vertex’s launch of a five-year, $50 million health equity commitment, focusing on enhancing diversity in clinical trials, improving access to quality healthcare and expanding the healthcare workforce.
Her dedication to the community and philanthropy is evident through her board membership at Girls on the Run Boston and her engagement in speaking opportunities to share her knowledge with other professionals.
Congratulations to Jensen for making the world a better place!