Winner:
Congratulations to the Winners of Ragan’s 2025 Zenith Awards!
On Wednesday, November 12, 2025, the communications community came together in Austin, Texas, for an unforgettable evening celebrating the very best in internal and external communications. Finalists, peers and industry leaders gathered at the Hyatt Regency for the Zenith Awards Dinner, an elegant capstone to Communications Week.
The night was filled with energy, inspiration and recognition as winners were revealed live and honored for the campaigns, strategies and leadership that exemplify the peak of communications excellence. The gala highlighted the innovation, creativity and impact driving the profession forward today.
Ragan is proud to honor all of this year’s winners, finalists and honorees of the 2025 Zenith Awards.
Explore their stories and achievements by clicking on the profiles below.
WINNERS
AWARDS OF DISTINCTION
Campaign of the Year
Campaign of the Year
Honorable Mentions
- Arca Continental Coca-Cola Southwest Beverages: Employee Engagement: Peek Under the Cap of the Texas Coca-Cola Bottler
- Bon Secours Mercy Health: Campaign of the Year
- Broadsheet Communications: Raptive Keep it Real
- Broadsheet: Positioning Newsweek as the Fastest-Growing News Publisher on the Web
- Havas Street: Brooks x runDisney - Springtime Surprise
- Insurance Information Institute: Georgia Tort Reform Campaign
- The MRKT: Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact
Campaign of the Year
CAMPAIGNS AND CATEGORIES
AI – Use of
AI – Use of
Honorable Mentions
- Ruder Finn: rf.aio
- Visionet Systems Inc
- VyStar Credit Union: Voice of the Member
AI – Use of
Annual Report
Annual Report
Honorable Mentions
- Park National Bank: Park National Bank 2024 Annual Report
Brand Storytelling
Brand Storytelling
Honorable Mentions
- Aggreko: Energizing the Track With Aggreko
- CrowdPharm, a Spectrum Science company: Sound of Profound
- FCB Health New York: Worth Fighting For
- Help at Home: Celebrating 50 Years of Caring - Help at Home's 50th Anniversary
- Mastercard: Mastercard Newsroom
- Visionet Systems Inc
- VyStar Credit Union: Through You Life
Brand Storytelling
Branded Content
Branded Content
Honorable Mentions
- CrowdPharm, a Spectrum Science company: Sound of Profound
- Hilti, Inc.: Pros Know
Branded Content
Change Communications
Change Communications
Honorable Mentions
- Intel Corp.: Employee Communications
- TVP Communications and Saint Francis University: Red Flash's Last Dance: A Move from DI to DIII Athletics
- Washington University in St. Louis: Hello Workday! How communications eased WashU’s student system transition
Change Communications
Community Relations
Community Relations
Honorable Mentions
- Hillsborough County Sheriff's Office: teamHCSO Cares – Hurricane Milton Relief and Recovery Initiative
- Jefferson: Jefferson200
- Metrolinx: GO-ing to the Concert of the Era
Community Relations
Content Marketing
Content Marketing
Honorable Mentions
- Deloitte: GenAI Social Leadership Pilot
- SourceCode Communications: Jenius Bank’s Mind-Money Connection
- UW Medicine: Right as Rain Vol. 3
Content Marketing
Crisis Communications
Crisis Communications
Honorable Mentions
- Advocate Health: Hurricane Helene Communications Response
- Dallas ISD: When lightning strikes twice: Dallas ISD’s crisis response to a repeat tragedy
Crisis Communications
CSR
CSR
Honorable Mentions
- Cisco Systems, Inc: Delivering Connection, Empowering Recovery: Cisco’s Crisis Response in Western North Carolina
- Havas PR: Wells Fargo Financial Lit Event (formal name, Sabor y Sabiduría: Flavorful Lessons in Financial Literacy)
- Hyundai Motor North America: STEM Education in Georgia
- NRG Energy: Meals for a Million
Digital Communications
Digital Communications
Honorable Mentions
- CU School of Pharmacy: Mile High Pharmacy Campaign
- HubEngage: HubEngage - Brightline
- ServiceNow: Global Employee Communications and Engagement
Digital Communications
Employee Communications
Employee Communications
Honorable Mentions
- Cognizant: Impact Awards 2025
- Golden 1 Credit Union: Golden Journeys
- Lowe's: Chain Reaction
- Pfizer: Praise It Forward
- Ruppert Landscape: Rooted in Connection: The RLTV Story
Employee Communications
Employee Engagement
Employee Engagement
Honorable Mentions
- Arca Continental Coca-Cola Southwest Beverages: Peek Under the Cap of the Texas Coca-Cola Bottler
- Capital One: Capital One Bank Tech Magazine
- Cognizant: Impact Awards 2025
- Golden 1 Credit Union: Golden Journeys
- NRG Energy: Wear Pink, Power Hope
- Pfizer: Praise It Forward
- ServiceNow: Employee Storytelling
- St. Jude Children's Research Hospital: St. Jude Living Our Values
Employee Engagement
Employer Branding
Employer Branding
Honorable Mentions
- Entrada Therapeutics: Cultivating an Authentic and Impactful Employee Value Proposition
Employer Branding
Event/Experiential
Event/Experiential
Honorable Mentions
- AGCO Corp: AGCO Investor and Media Tech Day 2024
- Barton Malow: Barton Malow - 100th Anniversary Campaign
- City of Lancaster: City of Lancaster Poppy Festival
- Cloudera: Cloudera’s “Snowbricks” Strategy — Turning Competitor Events Into Brand-Building Moments
- Golden 1 Credit Union: Golden Journeys
- Jack in the Box: Deadpool x Jack in the Box Mini Chimi Bang Bangs
- Qlik: Qlik Connect 2025 – Do Data Differently
- Seattle's Union Gospel Mission: Catalyst 2024 Immersive Experience: “Visible”
- TE Connectivity
Event/Experiential
Executive Communications
Executive Communications
Honorable Mentions
- TE Connectivity: Amy Dolan
Executive Communications
Government
Government
Honorable Mentions
- Defense Threat Reduction Agency: DTRA TSG Operational Readiness Validation
- Northeast Ohio Areawide Coordinating Agency (NOACA): Regional Climate Action Planning
Influencer Marketing
Influencer Marketing
Honorable Mentions
- EvolveMKD and Revance: Phys-Influencers™: Where Expertise Meets Influence
- HDMZ: Castle Biosciences & Teddi Mellencamp Collaboration
Influencer Marketing
Integrated Communications
Integrated Communications
Honorable Mentions
- Entertainment Software Association: tertainment Software Association’s Kids’ Online Safety Campaign
- FCB Health New York: Shine Forward With Dravet and Shine Forward With LGS
- FCB Health New York: Worth Fighting For
- F.N.B. Corporation: F.N.B. Corporation’s New Headquarters
- HIMSS: Integrated Communications for HIMSS25
- Metrolinx: GO-ing to the Concert of the Era
- Northeast Ohio Areawide Coordinating Agency: NOACA Brand Identity Campaign
- SourceCode Communications: Jenius Bank’s Mind-Money Connection
Integrated Communications
Internal Communications
Internal Communications
Honorable Mentions
- Aventiv Technologies: Inspire, Align, Deliver: Aventiv’s Internal Communications Campaign to Introduce a New Leader and Business Strategy
- Bose Corporation: Celebrating 60 Years of Sound – Bose Corporation
- Colonial Pipeline: "Move It" Internal Communications Wellness Campaign
- Dallas ISD: Dallas ISD Convocation ‘24 – “Make It Happen” Virtual Event
- Deloitte Services LP: Deloitte Today
- Golden 1 Credit Union: Golden Journeys
- Wolverine Worldwide: Vision and Values Internal Launch
Internal Communications
Intranet
Intranet
Honorable Mentions
- Acenda Integrated Health: "Fur Real Impact:" How a Small Team Harnessed Audience Passions for Strategic Engagement
- Habanero Consulting Inc.: ATCO
- Xperi: Empowering Xperi’s Workforce with the Launch of a New Intranet
Intranet
Marketing
Marketing
Honorable Mentions
- ADP: ADP’s ONE DAY Campaign
- Aggreko: Energizing the Track With Aggreko
- Los Angeles Dept. of Water and Power: Electric Vehicle “Charging Ahead” Campaign
- Maid Brigade, Inc.: Imagine Campaign
- VyStar Credit Union: Through You Life
Marketing
Measurement & Evaluation
Measurement & Evaluation
Honorable Mentions
- Pacific Gas & Electric: How PG&E is tying communications outputs to business outcomes to drive PR strategy
- Providence: Transforming Marketing Attribution in Healthcare at Scale
- VyStar Credit Union: Voice of the Member
Measurement & Evaluation
Media Relations
Media Relations
Honorable Mentions
- Diffusion PR: Navigating the Pipeline to Patient Journey - Norstella x Diffusion
- Diffusion PR: Supplementing Smarter – Thorne x Diffusion
- EvolveMKD X Endo, Inc.: Tackling Viking’s Disease with an NFL Legend
- H&S Communications: Samsonite, Proxis - The Ultimate Drop Test
- Houston Livestock Show and Rodeo: Danielle Grossman and Marisa Saenz
- The MRKT: Building a Blockbuster: How Multicultural PR Fueled A Minecraft Movie’s Cultural Impact
Media Relations
Nonprofit
Nonprofit
Honorable Mentions
- Broadsheet Communications: Creating a New Category of Therapy
- Genesis Motor America: Playing It Forward: Genesis and U.S. Soccer Foundation Build Mini Pitches for Underserved Youth
- HIMSS: Nonprofit Communication Strategy for HIMSS
- White House Historical Association and FleishmanHillard: Opening Doors to "The People's House: A White House Experience"
Nonprofit
Platforms & Tech
Platforms & Tech
Honorable Mentions
- MangoApps: Unifying the Digital Workplace for Every Employee
- Ruder Finn: rf.aio
Platforms & Tech
Podcast
Podcast
Honorable Mentions
- Auto Care Association: Auto Care ON AIR
- Big Valley Marketing: Pressing Matters
- Cloudera: The AI Forecast: A New Lens on the Future of AI
- Compassus: Communications Team
- Halteres Associates: Halteres Presents
- Palo Alto Networks: Threat Vector Podcast
Podcast
Public Affairs/Issues Management
Public Affairs/Issues Management
Honorable Mentions
- AARP and FleishmanHillard: Fighting for our Nation’s Caregivers
- Broadsheet Communications: Raptive Keep it Real
- Northeast Ohio Areawide Coordinating Agency: NOACA Brand Identity Campaign
- Rise Strategy Group: Public Counsel
- TVP Communications and Saint Francis University: Red Flash's Last Dance: A Move from DI to DIII Athletics
Public Affairs/Issues Management
Public Relations
Public Relations
Honorable Mentions
- Amendola Communications: Amendola Firmly Positions ImpediMed as a Leader in Lymphedema detection and management
- Amendola Communications: Narrowing Carta Healthcare’s PR Focus for High Impact Coverage
- Colonial Pipeline & FTI Consulting: New Corporate Website
- Entertainment Software Association: Entertainment Software Association’s Kids’ Online Safety Campaign
- Help at Home: Celebrating 50 Years of Caring - Help at Home's 50th Anniversary
Public Relations
Reports
Reports
Honorable Mentions
- DKC
- Help at Home: Celebrating 50 Years of Caring - Help at Home's 50th Anniversary
Reports
Reputation Management
Reputation Management
Honorable Mentions
- TVP Communications and Saint Francis University: Red Flash's Last Dance: A Move from DI to DIII Athletics
Reputation Management
Social Media
Social Media
Honorable Mentions
- BODYARMOR Sports Nutrition: Matt Rempe x BODYARMOR
- Genesis Inspiration Foundation: Digital Renaissance: Genesis Inspiration Foundation’s Transformative Social Media Campaign
- Goodwill of North Georgia: Brian Raiford
- Goodwill of North Georgia: Marketing Department
Social Media
Special Event
Special Event
Honorable Mentions
- Diffusion PR: Join the Club - Thorne x Diffusion Supper Club + Mocktail Club
- Havas Formula, Havas Street, Festool USA: The Legacy Event: Celebrating a Century of Innovation with Festool
- Mastercard: 2024 Mastercard Innovation Forum
- PlayWise Partners + MAGNA-TILES®: MAGNA-TILES® Celebrates World’s Tallest Magnetic Tile Tower, Empowers Kids to Build On!
- Tulane University: A Historic Gift: Redefining a School, Advancing a University and Elevating a City
Special Event
Thought Leadership
Thought Leadership
Honorable Mentions
- Caliber Corporate Advisers: Caliber Corporate Advisers for Grasshopper Bank
- Cisco: Four Transformative Trends Shaping HR in 2025
- Deloitte: GenAI Social Leadership Pilot
- Help at Home: Celebrating 50 Years of Caring - Help at Home's 50th Anniversary
Video
Video
Honorable Mentions
- Aggreko: Energizing the Track With Aggreko
- Farnell: Top Tech Voices
- Hyundai Hope on Wheels: Hyundai Hope On Wheels and Musicians On Call
- ServiceNow: Elite-Level Gifting
- University of California, Los Angeles: We are One UCLA: Chancellor Frenk’s video series during the LA wildfires
Video
Visual Storytelling
Visual Storytelling
Honorable Mentions
- Dallas ISD: Senior Profiles: Campbell Chase, Woodrow Wilson High School
Visual Storytelling
Agencies of the Year
Rachel Harrison Communications
Honorable Mentions
Rachel Harrison Communications
The Grossman Group
Honorable Mentions
The Grossman Group
Communicators of the Year
Caterine Barfell
Honorable Mentions
Caterine Barfell
Hanna Bautz
Honorable Mentions
Hanna Bautz
Mary Fiance
Honorable Mentions
Reed Horanburg
Honorable Mentions
Reed Horanburg
Andrea Lamelas
Honorable Mentions
Andrea Lamelas
Misty M. Mitchell-Arizpe de Garcia
Honorable Mentions
Misty M. Mitchell-Arizpe de Garcia
Leaders of the Year
Macy Andrews
Honorable Mentions
Michelle Curran
Honorable Mentions
Michelle Curran
Miranda Foster
Honorable Mentions
Miranda Foster
Nick Karoglou
Honorable Mentions
Nick Karoglou
Matt Moon
Honorable Mentions
Mary Osako
Honorable Mentions
Sarah Peck
Honorable Mentions
Sarah Peck
Sandra Sullivan
Honorable Mentions
Marketers of the Year
Elaine Armstrong
Honorable Mentions
Elaine Armstrong
Dana Karzan
Honorable Mentions
Dana Karzan
Amalia Maislos Stanton
Honorable Mentions
Shweta Ponnappa
Honorable Mentions
Shweta Ponnappa
Morgan Roth
Honorable Mentions
Sara Weaver
Honorable Mentions
Sara Weaver
Communications Teams of the Year
Bon Secours Mercy Health
Honorable Mentions
Bon Secours Mercy Health
HIMSS
Honorable Mentions
Integer Holdings Corporation
Honorable Mentions
Integer Holdings Corporation
Xperi
Honorable Mentions
Marketing Teams of the Year
Cloudera
Honorable Mentions
Cloudera
Visionet Systems Inc
Honorable Mentions
Visionet Systems Inc
Rising Stars
Kiah Albritton
Honorable Mentions
Em-J Krigsman
Honorable Mentions
Jennifer Munoz
Honorable Mentions
Gabe Plesent
Honorable Mentions
Gabe Plesent
Haley Self
Honorable Mentions
Haley Self
Courtney Young
Honorable Mentions
Courtney Young
Additional Awards
Click the button below to order trophies for you or your honoree.
If you have any questions, please email Barbara Kanady at [email protected].
