Nonprofit Communications Professional of the Year

Sally Crocker brought more than 30 years of experience to bear as coronavirus spread

The sole staff member of a one-person communications department has earned the Grand Prize: Nonprofit Communications Professional of the Year Award in PR Daily’s 2020 Nonprofit PR Awards.

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Sally Crocker was among the many faculty and staff at the who began working from home on March 13, 2020, as the coronavirus began its devastating path across the U.S. Sally set out to reinforce key messages (including the fact that science is important).

To achieve those goals, she researched related topics and developed a list of articles and website content ideas. She conducted countless interviews and assembled visuals to accompany articles and help promote them on social channels. Among her many other activities was obtaining results she could identify follow-up opportunities.

Between March 18 and April 24, she produced and published 10 articles on the pandemic, two dean’s e-newsletters, and shared links with others to include in their own communications. Her work resulted in ongoing press pitches and news coverage for the university. LinkedIn asked her to serve as a commenter on the virus from a business perspective. We congratulate Sally on her remarkable achievements.

View More Nonprofit PR Awards 2020 Winners.

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