Congratulations to Our 2020 Winners!

Compelling communication is at the heart of a successful campaign. Messaging must be powerful and engaging, and work must be strategically crafted and executed.

This year’s winners for Ragan’s PR Daily Awards created impressive campaigns and content. They represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year. They impressed our judges and delivered results for their clients or organizations.

Congratulations to this year’s winners!

2020 PR Daily Awards Winners

Automotive Campaign

Honorable Mentions
  • Landis Communications and Velodyne Lidar, IncStrategic PR Campaign – Automotive
  • Mirrored MediaBMW IconicSounds Electric
  • Nissan North AmericaOverall Sentra PR/Social/Marketing Campaign
  • Ogilvy and IntelInside the AI Black Box: Mobileye
Winner

B2B Campaign

Honorable Mentions
  • G&S Business CommunicationsDuPont Customer Narrative Program
  • OracleMovember
  • Proofpoint and AxicomPutting People at The Center: How Proofpoint Stood Out From 700+ Vendors
  • Synamedia supported by Breakaway CommunicationsHow to Get “Up Close and Personal” for Big Results…Virtually with #SynaMEDIAday
Winner

Beauty, Fashion or Lifestyle Campaign

Honorable Mentions

Beauty, Fashion or Lifestyle Campaign

Honorable Mentions
  • 1Milk2SugarsNIVEA Oil-Infused Body Lotions
  • Sally Beauty HoldingsMy Black Is Beautiful
Winner

Beauty, Fashion or Lifestyle Campaign

Honorable Mentions

Branding Campaign

Honorable Mentions

Branding Campaign

Honorable Mentions
  • Blue YonderJDA Software Becomes Blue Yonder
  • DashlaneUnnamed Temporary Sports Blog
  • GS&FSalata Salad Kitchen Rebranding
  • IFSFor the Challengers
  • INLIVIANHousing Redefined
  • MWWPR & MilbankThe Modern Milbank
Winner

Branding Campaign

Honorable Mentions

Cause-Related Marketing Campaign

Honorable Mentions

Cause-Related Marketing Campaign

Honorable Mentions
  • IW Group#WashTheHate
  • OracleMovember
  • SSPREl Paso County Public Health Department COVID-19 Campaign
  • SPACE.tm and Johannesburg Stock Exchange (JSE)#Trade4Solidarity
Winner

Cause-Related Marketing Campaign

Honorable Mentions

Community Relations Campaign

Honorable Mentions
  • College of DuPageUp to S.N.O.W. Good
  • IW GroupMcDonald’s Asian American Community Engagement
  • Landis Communications and Save the Redwoods LeagueThe Campaign to Save Alder Creek
  • RepairSmithRepairSmith Donates $100K in Free, 'No-Contact Car Repair' Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
Winner

Content Marketing and Brand Journalism Campaign

Honorable Mentions

Content Marketing and Brand Journalism Campaign

Honorable Mentions
  • ClarityEntrupy's State of the Fake: Leading the Conversation on Product Counterfeiting
Winner

Content Marketing and Brand Journalism Campaign

Honorable Mentions

Corporate Communications Campaign

Honorable Mentions

Corporate Communications Campaign

Honorable Mentions
  • Barings#BaringsWFHLife
  • Love's Travel StopsRoad to 500
  • Navy FederalBest Careers After Service
  • R1 RCMR1 is Grateful
  • V2 CommunicationsFrom Kanye to Daniel Dines: Securing a Forbes Cover Story
Winner

Corporate Communications Campaign

Honorable Mentions

Corporate Social Responsibility Campaign

Honorable Mentions

Corporate Social Responsibility Campaign

Honorable Mentions
  • Clyde Group and Rover.comDomestic Violence Foster Program
  • Ogilvy and MedelaBreastfeeding Uncovered: Four Women, Four Journeys
  • The Colony Project and Aphria Inc.Plant Positivity Winter Garden
  • U-Haul International, IncCollege Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak
Winner

Corporate Social Responsibility Campaign

Honorable Mentions

Crisis Communication Campaign

Honorable Mentions

Crisis Communication Campaign

Honorable Mentions
  • College of DuPageChapsUnite
  • NewYork-PresbyterianCOVID-19 Response
  • SPM CommunicationsCrisis During a Crisis: Turning Two Negatives into a Positive
  • UW MedicineUW Medicine Covid-19 Crisis Response
Winner

Crisis Communication Campaign

Honorable Mentions

Education Campaign

Honorable Mentions
  • IW GroupMcDonald’s Asian American Education Initiative
  • Lifelong LearningLearn4Life Pandemic Response Communications
  • Ontario Secondary School Teachers' FederationBetter Schools, Stronger Economy
Winner

Entertainment Campaign

Honorable Mentions
  • IW GroupGodzilla x Steve Aoki x Johnny Dang
  • National GeographicCOSMOS: POSSIBLE WORLDS MEDIA RELATIONS CAMPAIGN
Winner

Event Marketing Campaign

Honorable Mentions

Event Marketing Campaign

Honorable Mentions
  • Layton ConstructionHealthcare Design Expo 2019
Winner

Event Marketing Campaign

Honorable Mentions

Hospitality, Travel or Tourism Campaign

Honorable Mentions

Hospitality, Travel or Tourism Campaign

Honorable Mentions
  • The Atkins Group and South Padre Island CVBCook Your Catch
Winner

Hospitality, Travel or Tourism Campaign

Honorable Mentions

Influencer Campaign

Honorable Mentions

Influencer Campaign

Honorable Mentions
  • ANDER & CoMiami’s Gio Midtown Tap Takeover
  • Dole Food CompanySilver Lining Selfies
  • Epson America, IncEpson + Shaq “Just Fill and Chill”
  • GS&FLP House
  • Praytell and evianSo Good You'd Do Anything For It
  • Technica CommunicationsWinnebago Accessibility-Enhanced RV Influencer Trip Garners Nearly 8 million Social Media Views
Winner

Influencer Campaign

Honorable Mentions

Location-Based Campaign

Honorable Mentions
  • Shirley & McVicker Public AffairsCitizens for Responsible Solar
Winner

Marketing Campaign

Honorable Mentions

Marketing Campaign

Honorable Mentions
  • APCO Worldwide and North Carolina Community College SystemYour Hire Education
  • Pollock CommunicationsMoon Cheese Marketing Campaign
  • Quicken Loans Public RelationsRocket Mortgage Classic
  • The Brand GuildBack To School With Yoobi
  • Whereoware and CuisinartAir Fryer
Winner

Marketing Campaign

Honorable Mentions

Media Pitch

Honorable Mentions

Media Pitch

Honorable Mentions
  • Brand DefinitionTV or Vitamin D?
  • College of DuPageScooby Doo
  • PeppercommD'Artagnan: Moving the meats online during COVID-19
Winner

Media Pitch

Honorable Mentions

Niche Campaign

Honorable Mentions

Niche Campaign

Honorable Mentions
  • Nissan North AmericaeSports Ultimate Gaming Chairs
Winner

Niche Campaign

Honorable Mentions

Online Newsroom

Honorable Mentions

Online Newsroom

Honorable Mentions
  • Blue Cross NCNewsroom Redesign
Winner

Online Newsroom

Honorable Mentions

PR Event

Honorable Mentions
  • 1Milk2SugarsLaline
  • CBRS Alliance10Fold Elevates New Mobile Broadband Opportunity to Vital Industry Stakeholders – Ready. Set. OnGo!
  • Nissan North AmericanNissan Versa 2020: The Hill Country Experience
  • V2 CommunicationsEvolving ASG’s EVOLVE
Winner

PR on a Shoestring

Honorable Mentions
  • ClarityEntrupy's State of the Fake: Leading the Conversation on Product Counterfeiting
  • E.W. Scripps School of Journalism, Ohio UniversityAimee Edmondson book promotion
Winner

Product or Service Launch

Honorable Mentions

Product or Service Launch

Honorable Mentions
  • Diffusion PRBurrow: from D2C startup to lifestyle brand
  • Nissan North America2020 Nissan Sentra Reveal at Los Angeles Auto Show
  • RepairSmithRepairSmith Donates $100K in Free, 'No-Contact Car Repair' Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
Winner

Product or Service Launch

Honorable Mentions

Publications

Honorable Mentions
  • Association of Equipment ManufacturersAEM Industry Advisor
  • Marathon StrategiesCOVID-19 Covered
Winner

Social Media Campaign

Honorable Mentions

Social Media Campaign

Honorable Mentions
  • Barings#BaringsWFHLife
  • Dole Food CompanySilver Lining Selfies
  • Mirrored MediaBMW Road to Coachella 2019
Winner

Social Media Campaign

Honorable Mentions

Technology Campaign

Honorable Mentions

Technology Campaign

Honorable Mentions
  • Diffusion PRAmplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse
  • Haymaker GroupLaunching The Augmented Reality Social Network of the Future
  • Ogilvy and IntelInside the AI Black Box: Mobileye
  • Trevi CommunicationsRightHand Robotics RightPick2 Product Launch
  • V2 CommunicationsAnswering the Call: Tech Solutions for a Nation in Need of More Effective Emergency-Response Services
  • V2 CommunicationsThe World is Your Backyard: Launching a First-of-its-Kind Pet Product
Winner

Technology Campaign

Honorable Mentions

Thought Leadership Campaign

Honorable Mentions
  • ANDER & CoMaking a Name for Pebb Capital in Saturated CRE Market
  • Axicom and ProofpointStanding Out in A Cybersecurity Crowd: A Proofpoint Elevation Story
  • MWWPR and Deloitte GlobalA generation (and annual report) disrupted: Deloitte’s 2019 Millennial Survey
  • The ZebraState of Auto Insurance
Winner

Viral Campaign

Honorable Mentions

Viral Campaign

Honorable Mentions
  • ClearlinkUSDISH.com’s Stephen King Campaign: Results So Good—They’re Scary
  • Landis Communications and Peninsula Open Space TrustPOST and the Coyote-Badger Adventure
Winner

Viral Campaign

Honorable Mentions

Website

Honorable Mentions
  • FerrovialFerrovial Global Website Launch
  • The National Museum of African American History & CultureWe Return Fighting
Winner

Health Care PR & Marketing: Blog

Honorable Mentions

Health Care PR & Marketing: Blog

Honorable Mentions
  • UC Davis HealthGood Food is Good Medicine
Winner

Health Care PR & Marketing: Blog

Honorable Mentions

Health Care PR & Marketing: Content Marketing and Brand Journalism

Honorable Mentions

Health Care PR & Marketing: Content Marketing and Brand Journalism

Honorable Mentions
  • JPA Health and National Commission on Certification of Physician Assistants (NCCPA)MyPAnniversary
Winner

Health Care PR & Marketing: Content Marketing and Brand Journalism

Honorable Mentions

Health Care PR & Marketing: Digital Publication

Honorable Mentions

Health Care PR & Marketing: Digital Publication

Honorable Mentions
  • UC Davis HealthYear of the Nurse
Winner

Health Care PR & Marketing: Digital Publication

Honorable Mentions

Health Care PR & Marketing: Marketing Campaign

Honorable Mentions

Health Care PR & Marketing: Marketing Campaign

Honorable Mentions
  • Omron Healthcare & MWWPRHeartGuide Launch
  • Solutionreach202 Comeback Plan
  • The University of Colorado Anschutz Medical CampusThis Is Breakthrough
Winner

Health Care PR & Marketing: Marketing Campaign

Honorable Mentions

Health Care PR & Marketing: Patient-Focused Content

Honorable Mentions

Health Care PR & Marketing: Patient-Focused Content

Honorable Mentions
  • G&S Business CommunicationsINSIGHTEC Essential Tremor Month 2020
  • UC Davis HealthGood Food is Good Medicine
Winner

Health Care PR & Marketing: Patient-Focused Content

Honorable Mentions

Health Care PR & Marketing: PR or Media Relations Campaign

Honorable Mentions

Health Care PR & Marketing: PR or Media Relations Campaign

Honorable Mentions
  • Amendola CommunicationsThought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis' Reputation in the U.S.
  • JPA Health/American Association of Clinical EndocrinologistsUp To Here
  • LivongoLivongo COVID-19 Pandemic Response and Messaging Pivot
  • Ogilvy and MedelaDesigned for Life, Medela Launches Freestyle Flex, Allowing Each Mom FLEX in Her Own Way
  • The University of Colorado Anschutz Medical CampusThis Is Breakthrough
Winner

Health Care PR & Marketing: PR or Media Relations Campaign

Honorable Mentions

Health Care PR & Marketing: Social Media Campaign

Honorable Mentions

Health Care PR & Marketing: Social Media Campaign

Honorable Mentions
  • Blue Cross NCCOVID-19 Response Campaign
Winner

Health Care PR & Marketing: Social Media Campaign

Honorable Mentions

Health Care PR & Marketing: Thought Leadership Campaign

Honorable Mentions

Health Care PR & Marketing: Thought Leadership Campaign

Honorable Mentions
  • Amendola Communications for Air MethodsAmendola Helps Air Methods’ No Membership Required Program Take Off
Winner

Health Care PR & Marketing: Thought Leadership Campaign

Honorable Mentions

Health Care PR & Marketing: Video

Honorable Mentions

Health Care PR & Marketing: Video

Honorable Mentions
  • Ketchum and Blue Cross NCAnthem Live-Action Spot
Winner

Health Care PR & Marketing: Video

Honorable Mentions

Health Care PR & Marketing: Website Launch or Relaunch

Honorable Mentions

Health Care PR & Marketing: Website Launch or Relaunch

Honorable Mentions
  • Edelman and RegeneronLook To Your Future
  • Fiaschetti Communications and Saama TechnologiesSaama 2020 Website Refresh
  • JPA Health / Milestone PharmaceuticalsChange of Heart: Relaunching for a Patient-Centric Website
Winner

Health Care PR & Marketing: Website Launch or Relaunch

Honorable Mentions

Grand Prize: Health Care PR and Marketing Campaign of the Year

Honorable Mentions

Grand Prize: Health Care PR and Marketing Campaign of the Year

Honorable Mentions
  • AmwellAmwell Brings Telehealth to the Forefront During COVID-19
  • JPA Health / The Physicians FoundationVital Signs: Attend to Your Wellbeing
  • MDVIPYear of Cardiovascular Health
  • The University of Colorado Anschutz Medical CampusThis Is Breakthrough
  • UC Davis HealthYear of the Nurse
Winner

Grand Prize: Health Care PR and Marketing Campaign of the Year

Honorable Mentions

Grand Prize: PR Campaign of the Year

Honorable Mentions
  • Amendola CommunicationsThought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis' Reputation in the U.S.
  • Association of Equipment ManufacturersCONEXPO-CON/AGG & IFPE PR Campaign
  • Axicom and ProofpointPutting People at The Center: How Proofpoint Stood Out From 700+ Vendors
Winner

Additional Trophies

All winners will receive one complimentary trophy.

If you would like to order additional trophies, click the link below to complete the additional trophy form and email the completed form to Brendan Gannon at brendang@ragan.com. We’ll get working on ordering your additional trophies.

Questions

If you have any questions, please contact Brendan Gannon at 312-960-4407 or brendang@ragan.com.