When it comes to live event engagement online, Twitter rules the social media roost. However, it takes no small amount of tactical tweeting to grab attendees’ attention.
Cisco, a global leader in IT, networking and cybersecurity, sought to unleash the engaging power of Twitter at its annual flagship event, Cisco Live in 2019. The event plays an essential role in improving awareness of Cisco solutions and promoting ongoing loyalty to the Cisco brand.
Cisco crafted a Twitter-centric strategy to maximize engagement and the result was a digital masterclass.
Through Lego mini-figure giveaways and user-generated content, the Cisco Live team tweeted its way to successful social media traction and interaction, including these highlights:
- Cisco Live received 75,000 total social media mentions (98% on Twitter) during the on-site event.
- Attendees created 1,001 personalized photos via Digigraph technology, resulting in 6,004 tracked views and assisting in increasing overall event clicks by 264% from 2018.
- Cisco’s team promoted 35 attendees’ blogs on Twitter, which sparked a link-sharing reciprocation frenzy.
Cisco’s team even got the event’s hashtag, #CLUS, nationally trending on Twitter for four hours.