The site is the result of a partnership between the largest bank in the United States and Susan G. Komen for the Cure. Users upload a photo and a brief message, which are incorporated into an illustration. For each image uploaded, Bank of America will donate $5 to the Komen foundation, up to $25,000.
A spokesman for Bank of America told ClickZ.com that the company is “pleased with the initial response,” which, according to the site’s public gallery, comprises 650 photos so far.
This initiative comes about eight months after a very public and highly emotional scuffle within and surrounding the Komen organization regarding its contributions to Planned Parenthood. If the first comment on that ClickZ.com article is any indication, it’s a scuffle people still recall vividly. The project also comes about a year after a major outcry over Bank of America’s proposed debit card fees.