Benefits that keep millennial and Gen Z employees happy and healthy

Employers with a large millennial and Generation Z employee population can support better retention and recruitment by focusing on the most sought-after benefits by those under 40.

Tanya Little, chief growth officer at tech-driven wellness provider Vitality, says that while employers are focused on safety and pay, the members of the Gen Z and millennial generations are looking for more.

Autonomy, corporate social responsibility and personal connections are leading desires that impact employee loyalty and candidate interest. These cultural touchstones show up in everything from office structure to mental health benefits. These two generations want to feel like they have a voice at work, that their organization cares about its impact on the world and that their employer cares about them.

Benefits that hit the mark include:

• Robust mental health benefits.
• Financial coaching for better budgeting.
• Options for volunteering or engaging with preferred social issues, such as an ERG.
• Affordable healthcare.
• Flexible work hours.
• Job-sharing.
• Opportunities for social connections with co-workers.
• Flex pay or earned wage access.