Some social media mistakes are so common that nearly every digital marketer and business owner has made them at some point.
Check out this list, and discover how you can stop yourself from making these serious social media faux pas:
1. Pretending all social media platforms are the same
All social media platforms may look the same to the novice social media marketer. Most networks enable users to create profiles and post status updates, thoughts, complaints, photos of their food and links to their favorite sites (and videos—always cat videos).
It’s unwise to treat all social media platforms the same, because they aren’t. Each channel targets different demographics and functions differently. YouTube, for example, is for posting videos, and Instagram is the best for posting pictures.
2. Not having a companywide social media policy