Blog design key to corporate image and readability

Squarespace keeps its blog simple—limits blog posts to key news about company and product features

When you started your company blog, did you give much thought to design—or did you simply let the IT guys set it up with a standard template?

It pays to give as much thought to design as you would content, even if you’re not in an industry where design is a hallmark.

For Squarespace, Web publishing platform developer, design and appearance of its blog is critical. After all, they’re publishing the blog using their own platform. The Squarespace blog was highlighted in a recent Mashable article on “15 Excellent Corporate Blogs to Learn From.”

“Design is at the core of what we do,” says Anthony Casalena, Squarespace founder. “We pay a lot of attention to how content is presented.”

The Squarespace blog is intended to showcase the company’s talents in content management.