They’re simple disclosures and easy protocols you should have been following in the first place
“The FTC is coming! The FTC is coming!”
Like some kind of modern-day Paul Revere, bloggers have been preparing their lanterns. They are ready to hang one if by e-mail and two if by snail-mail if they are hit with the highly touted $11,000 fine for failing to disclose compensation for a post about a product.
Enough already—this is nothing worthy of a revolution. The Federal Trade Commission ruling doesn’t appear to be all about levying massive fines, trying to make mommy bloggers choose between some cool free products for the home or their kids’ college education.
The basics behind the new guidelines are as follows:
As a former journalist and one who still believes in the journalistic code of ethics, I’ve been frustrated for some time now how bloggers are posting their opinions with a smattering of facts and expecting the world to take it as gospel.
When I write blog posts, I think it’s clear they are my opinion. They are based on facts but also are influenced by my personal opinion, and I don’t hold back when commenting on the facts I’ve uncovered.