Blogs give Casio anniversary a boost

Casio invites 100 bloggers to celebrate the 25th anniversary of its G-Shock watch

Planning a big bash for an important product anniversary? Put away the paper invitations and press releases and connect with bloggers.

That’s the approach taken by Casio America, a subsidiary of the Tokyo-based electronics manufacturer Casio, to promote the 25th anniversary of its G-Shock watch. The event, held in May, was a celebrity-studded event that featured information on the history of G-Shock, a video by director Spike Lee and a concert by hip-hop artist Kanye West. More than 1,000 people attended the event, including representatives of 383 media outlets and 66 blogs.

The event was designed to celebrate an important landmark for a core Casio product, to tout G-Shock products to the social media market as technologically innovative watches and to position G-Shock as a fashion watch, particularly among fans of hip-hop music and culture.

134 M The number of media impressions that Casio has received as a result from its G-Shock blog campaign. Since March, the company has counted more than 1,000 blog posts about its products and events.

11 The percentage of Americans who read a blog at least once per day, according to a 2008 survey by the Pew Internet & American Life Project.