Your doctors and nurses are busy seeing patients all day. Your cooks are grilling chicken and chopping carrots for the salad bar, while your administrative staffers are at their desks. How best to reach your diverse audiences?
Health care internal audiences are among the most segmented in the way they receive communications, but executives don’t want excuses. They just want to know the message has been received.
If you’re looking for ways to reach your internal audiences and improve results, check out the free guide from Newsweaver and Ragan Communications, “Smart Internal Communications in Health Care.”
Communicating is all the more crucial at a time when health care is undergoing an upheaval—and it starts with digging deep within your own organization.
“You need to understand your organization and audiences first and foremost,” says Annie Burt, director of staff engagement communications at Mayo Clinic’s headquarters in Rochester, Minnesota.
Download the guide, and you’ll learn how to:
- Reach segmented audiences. Find out which Mayo Clinic employees prefer in-person communications, along with email and other options.
- Use internal influencers. Glean ideas from how Piedmont Healthcare, a five-hospital network headquartered in Atlanta, uses connectors to test messaging and get feedback in the early stages of projects.
- Improve the quality of articles—and level of staff engagement—on your intranet. From quoting sources to assigning beats, learn new ways to gain an enthusiastic internal readership.
- Deploy social media internally. Gather tips from North Shore-LIJ Health System and others for getting staffers to use your internal social communities, drawing up a social media policy, and making external social media in internal communications.
- Email smarter—and get better results. Find out how to design for a mobile audience, tailor your messages to different audiences, and consolidate and decrease the frequency of your messages—resulting in better-informed employees.
- Make internal videos a hit with employees. Find out how Mayo Clinic uses employee-generated videos, and gather specific tips that will improve the videos you shoot.
Communicators use a range of tactics to reach different internal audiences at Nebraska Medicine, the Omaha-based teaching hospital for University of Nebraska Medical Center, says Paul Baltes, manager of corporate communications. Sometimes the particulars of information delivery don’t neatly align with job descriptions, he adds.
“Is it easier for someone to read a message from leadership or watch it on video?” Baltes says. “Everyone is different. Give them both options, and let them choose.”