Brand journalism key to ‘successful brands, large and small’ Put on your reporter’s hat and tell a compelling story about your brand. It’s the key to effective marketing today, says Stacey Acevero, social media manager at Vocus. By Ragan StaffJune 11, 2012 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.