Social Media Brand managers ride the wave as ‘Grease Live!’ TV ratings soar Marketers capitalize on the attention of 12.2 million viewers that Fox Network’s latest musical drew in. Celebrities were the focal point for audiences on social media. By Clare LaneFeb. 2, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.