Social Media Brand managers summon ‘the Force’ on ‘Star Wars’ day The saga’s fans and social media go together like Jedis and lightsabers. #MayThe4thBeWithYou grabbed attention online from brands big and small. Here’s what many drummed up. By Clare LaneMay 5, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.