Brands stand up for marriage equality: Good PR move?

As companies take to social media to support (or reject) same-sex marriage, experts debate how much they’re helping or hurting themselves—and whether it’s all just another marketing gambit.

Among the brands posting versions of the red-and-white equals-sign image of the Human Rights Campaign, denoting support for the cause, were Bud Light, Absoult, Smirnoff, Norwegian Cruise Line, Bonobos, Kimpton Hotels, Martha Stewart Living, Fab.com, and Orbitz. Kenneth Cole crafted its own image.

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