Brands tweet with pride after Supreme Court marriage ruling

Many brand managers took part in responding to the historic ruling on Friday allowing same-sex couples to marry nationwide.


The U.S. Supreme Court ruled in a 5-4 decision Friday to legalize same-sex marriage in all 50 states.

In his official address after the ruling, President Barack Obama also said that “America should be proud” of the ruling that would “strengthen all of our communities.” He also said, in part:

We are people who believe every child is entitled to life and liberty and the pursuit of happiness. There is so much more work to be done to extend the full promise of America to every American. But today, we can say in no uncertain terms that we’ve made our union a little more perfect.

People flocked to social media platforms to share their reactions, and many shared the opinion’s final paragraph, penned by Justice Anthony Kennedy, as well as Justice Antonin Scalia’s dissent.

According to social data intelligence company Talkwalker, there were more than 191,100 mentions of “gay marriage” and “gaymarriage” across social media in the first hour after the Supreme Court’s decision.

Several hashtags on Twitter trended as well. According to Talkwalker, the following numbers accumulated within an hour of Friday’s ruling:

#LoveWins received 284,730 mentions and 60,727 unique tweets

#SCOTUSMarriage received 88,872 mentions and 20,375 unique tweets

#MarriageEquality received 63,968 mentions and 12,053 unique tweets

Politicians on both sides of the debate also reacted through Twitter and other social media platforms. Obama’s remarks were tweeted under his own account, and immediately after the ruling, White House brand managers changed its Twitter avatar to a rainbow version, tweeting the following GIF:

Brand managers also didn’t miss the opportunity to pile onto the online conversation.

Many brands’ Twitter accounts shared messages of support and celebration.

Some brand managers chose to tie the ruling in with company products and services, regardless of whether those offerings were on point with the announcement.

A few brand managers went beyond celebratory (or blatantly promotional) remarks. JetBlue not only tweeted a picture expressing support after the ruling, but its brand managers have been sharing reactions from crew members under the hashtags #CrewPOV and #LoveWins.

Ben & Jerry’s went further than simply tweeting its congratulations, announcing a new flavor: “I Dough, I Dough.”

What do you think of brand managers’ attempts to be part of the conversation?

(Image via)

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