Social Media Bud Light’s St. Patrick’s Day tweet draws backlash The brand has apologized for the tweet, which commenters said promoted rape culture by combining the slogan ‘Up For Whatever’ with the holiday tradition of pinching. By Matt WilsonMarch 18, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.