Buffer’s 9 best social media tips to boost engagement

Sharing social media updates more than once, framing the same content in different ways, and revealing company information can significantly grow your online audience.

Ragan Insider Premium Content
Ragan Insider Content

Those of us at Buffer have experimented with a lot of different content marketing methods. I wanted to share nine of the best ways we’ve found to increase engagement and improve your content strategy.

Here are our best and most practical ways to see a big impact from your actions on social media:

1. Share images on Twitter to increase retweets by 150 percent.

Since Twitter announced in-line images, we’ve been experimenting with them by adding images to a lot of our tweets. I’ve noticed a big difference in engagement.

To get a better idea of what a difference in-line images make, I took the last 100 tweets, including a link from our @buffer account (not including any retweets), and compared the averages of the tweets with and without images included.

Using Buffer’s built-in analytics, I was able to look at the number of clicks, favorites and retweets each tweet received.

The first data point we looked at was clicks:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.