Burger King’s anti-bullying PSA elicits strong responses

Many praised the fast-food restaurant for its moving video, which shows a child being harassed as well as customers who ignored it—along with some who stepped up to stop it.

The answer might not come easily. In a recent Burger King video, responses are troubling and moving—especially coming from a fast-food company.

“While Burger King is famous for pulling stunts in the name of selling burgers, its latest prank has a more noble cause,” AdAge’s Jessica Wohl wrote.

Fortune reported:

This is the premise of a deeply affecting and effective social experiment and accompanying three-minute video created by the Miami office of David, the agency partner for Burger King. The spot is called “Bullying Jr.,” and was created in honor of National Bullying Prevention Month.

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