Buzzfeed editor shares why brands should consider working with ‘editfluencers’

The media landscape has shifted dramatically over the years. Scores of layoffs, media takeovers and consolidations, the global shift to digital, the emergence of social media, and yes, the global pandemic have changed the media landscape as we know it.

The ways in which audiences, brands and media entities operate and engage in storytelling is totally different than it was 20 years ago. This rapidly evolving situation has created a vacuum for journalists who grew up after the publishing boom and during the era of influencers and bloggers to buck an unstable industry. They needed to do what they do best—get creative with their solutions and approach to telling a story that resonates. 

Enter the “editfluencer.”

Editors and producers are the original influencers, and editfluencers are editors whose sphere of influence extends well beyond the outlets they write and produce for. Instead of only writing articles or producing video content for their outlets, they position themselves as well-rounded content developers who attract followers, leverage their insider knowledge as experts, and create and promote content on their own personal social channels.