There’s more, but I’m cutting it some slack since it’s still in beta. For now, here’s how you can use Google+ for your business.
Research and outreach
Needless to say, Google profiles are a huge resource for business. Who’s interested in your industry? Where are the influencers and groundbreaking technologists? Follow the best of the best and learn about what interests them. Take a look at the Ripples of some conversations to find even more influential Google+ users.
Building the brand of your company through your staff’s intelligence
You hire the best and the brightest right? Let them shine on Google+ and help build the brand identity of your company through your fabulous employees and their ideas. This includes the CEO, the marketing team and your engineers. Nothing proprietary of course, but perhaps there is a collaborative opportunity out there waiting to be discovered.