Crisis Management Can the latest Equifax apology regain public trust? The credit bureau’s acting CEO offered free lifetime credit monitoring after previous PR misfires. Will the mea culpa and this initiative calm angry consumers? By Ted Kitterman@tedkitkatOct. 2, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.