Isis Simpson-Mersha
Inside the challenger-brand playbook of Hisense USA’s new CMO
Consistency across every touchpoint is what turns messages into meaning.
Career Advice
Isis Simpson-Mersha
How the National Academies’ manager of media relations turns research into stories that shape policy
Accuracy doesn’t come at the expense of engagement, according to Megan Lowry, manager of media relations at the National Academies. She coaches hundreds of scientists each year to drop jargon, keep the complexity and connect with audiences.
Isis Simpson-Mersha
How AARP is redefining aging through inclusion and authentic storytelling
Comms pros can lead culture change by reexamining tone, imagery and everyday language to ensure every generation feels seen.
Isis Simpson-Mersha
What traveling to 100 countries taught Santa Monica Travel & Tourism VP about connection
Santa Monica Travel & Tourism’s Lauren Salisbury shares how her experiences across continents have informed her approach to communications.
Isis Simpson-Mersha
Inside an Amazon leader’s approach to leading through listening and storytelling
Messages resonate when they connect data with emotion, turn complexity into clarity and make people feel seen.
Mary Olson-Menzel and Michelle Powers
Climbing the ladder as a comms leader: 5 ways to get promoted and thrive from day one
Get yourself into position to make moves.
Isis Simpson-Mersha
PR veteran shares 25 years of lessons on how to future-proof your brand
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends.
Isis Simpson-Mersha
GE Appliances’ senior communications leader on balancing silence and transparency
GE Appliances Sr. Manager of Corporate Communications & Community Engagement, Katina Whitlock, shares the key to getting a tough message right.
Isis Simpson-Mersha
Comcast’s top division communicator leads with bold strategies
Plus, key tips on integrating PR and internal comms.
Isis Simpson-Mersha
LA Tourism’s director of corporate communications makes the city the main character
Plus, the key to adapting messages across industries.
Isis Simpson-Mersha
AI as a resilience tool: Insights from a longtime USPS civil servant
Plus, one thing comms pros can do today to prepare for tomorrow’s changes.
Michael DesRochers
Maximizing your conference experience: before, during and after
From preparation to follow-through, your approach can shape the impact a conference has on your work.
Isis Simpson-Mersha
How Hilton’s Emily Amesquita crafts leadership comms that employees actually engage with
Plus, Hilton’s senior director of executive communications shares how to build comms to boost engagement.
Isis Simpson-Mersha
Genentech’s Alexis Barnes on leading with curiosity
Genentech’s Senior Communications Manager Alexis Barnes shares her secret sauce that keeps her strategy sharp.
Isis Simpson-Mersha
How CBRE’s Claudia Nwaogu is turning AI curiosity into confidence
CBRE’s global communications and media manager shares why letting go of perfect might be the smartest move for communicators navigating today’s fast-changing tech landscape.
