Elizabeth Cook of FleishmanHillard shares why certainty is risky in a crisis and how spokespersons build trust by focusing on action and explanation,
Gerry Rodriguez of Edelman shares why trust must be embedded as a shared value, not just a crisis metric.
Consistency across every touchpoint is what turns messages into meaning.
Accuracy doesn’t come at the expense of engagement, according to Megan Lowry, manager of media relations at the National Academies. She coaches hundreds of scientists each year to drop jargon, keep the complexity and connect with audiences.
Comms pros can lead culture change by reexamining tone, imagery and everyday language to ensure every generation feels seen.
Santa Monica Travel & Tourism’s Lauren Salisbury shares how her experiences across continents have informed her approach to communications.
Messages resonate when they connect data with emotion, turn complexity into clarity and make people feel seen.
Get yourself into position to make moves.
Heron Agency’s founder explains how to turn challenges into opportunities, build client loyalty and stay ahead of industry trends.
GE Appliances Sr. Manager of Corporate Communications & Community Engagement, Katina Whitlock, shares the key to getting a tough message right.
Plus, key tips on integrating PR and internal comms.
Plus, the key to adapting messages across industries.
Plus, one thing comms pros can do today to prepare for tomorrow’s changes.
From preparation to follow-through, your approach can shape the impact a conference has on your work.
Plus, Hilton’s senior director of executive communications shares how to build comms to boost engagement.
